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Juanita Rojas

Content Strategy | Creativity and Innovation

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Intro
Bogotá, Colombia
Content and Marketing creative at Bit: Prototyping Futures
Studied Culture, Creativity and Entepreneurship at University of Leeds
Studied Visual Arts at Pontificia Universidad Javeriana
Joined January 7, 2021

Languages

English
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Native or Bilingual
Spanish
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Native or Bilingual
French
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Intermediate
About
I am a trilingual goal-oriented content marketing strategist with over two years of experience in tech start-ups, specializing in digital content and communications. With a background in art, education and entrepreneurship, I have a keen interest in creativity and innovation in digital marketing roles.
Experience
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Bit: Prototyping Futures
Jul 2020 – Present
Amsterdam
Content and Marketing creative
-Management of social media channels (Instagram and LinkedIn specifically), content creation (e-books, blogs, videos, graphics, GIFs) and B2B campaigns (copywriting, setting budgets and SQL goals). -Content presentations and growth tracking of the channels through metric analysis. -Update digital marketing strategy planning for the different channels with a growth board (implement video content, podcasts, human side on IG, and more). -Update newsletters, blog postings and case studies company email and website. Skills developed: Communications, Adobe Suite, campaigning, presentation, organisational, leadership, interpersonal, teamwork, creative problem- solving.
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Kwizzbit
Nov 2019 – Aug 2020
Leeds
Digital Marketing intern
-Created weekly quizzes for the event of the week with topics such as Headlines, Picture This, Geography, General History, amongst others. -Managed, alongside the Marketing Director, social media (Facebook, Instagram, LinkedIn) and B2B campaigns according to a previously arranged trimester calendar. -Created and designed content for each of the corresponding social media (promo videos, GIFs, SPARK AR content) -Researched new digital marketing strategies better suited for the company’s vision. Skills developed: Digital Marketing, social media, audience development, Adobe Suite, creative writing, active listening, interpersonal, communication, teamwork, creative problem-solving.
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Car B
Feb 2018 – Jul 2018
Bogotá
Marketing Manager
-Planned social media, website, e-mail marketing, and, digital and traditional campaigns. -Successful Influencer Marketing Campaign for Estéreo Picnic Festival Colombia 2018. -Create alliances with big companies such as Tigo Colombia. -Trained our partner’s staff on our service and products. -Delivered monthly presentation to the team on marketing growth and analytics. 
 Skills developed: Organizational, sales and marketing, Adobe Suite, campaigning, content strategy, influencer marketing, performance reporting, networking.
Education
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University of Leeds
Sep 2019 – Sep 2020
MA, Culture, Creativity and Entepreneurship
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Pontificia Universidad Javeriana
Jul 2012 – Mar 2018
BA, Visual Arts
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