Judita Bacinskaite, Graphic and Visual Designer

About

I am a graphic designer with over 8 years of experience in print and digital design. I have worked with various companies big corporations and start-ups in finance, well-being, science, fashion, and property industries. I got my education in the US: Bachelor's degree in Marketing and a Master's in Fine Arts Advertising. I have extensive experience in creating, overseeing, and maintaining visual identity. For the past two years, I was building a brand for a well-being start-up company where I created the logo, branding guidelines, marketing collateral, retail, and packaging, and implemented the new brand to the website. Before this, I worked for an international currency exchange company where I was assisting in re-developing the identity and implementing the new brand to all the media channels: internal documents, marketing collateral, digital screens, websites, and retail branches. For the past two years, I have been taking UX/UI courses. Developing design systems and patterns. Creating responsive website wireframes, low and high-fidelity prototypes. Performing user testing, analyzing data, and implementing the new findings to the designs and content.

Experience

AK Vibes

Sep 2020 – Aug 2022

London

Lead Visual Designer

Leading the whole brand development process from start to completion - Developing brand identity, including letterhead, business cards, advertising and other collateral pieces and branding guidelines - Setting up the imagery, iconography and tone of voice - Implementing the brand through all the media channels, website, social media, print, retail store, publications - Wireframing and prototyping the website pages according to the brand guidelines - Overseeing all the necessary design changes that need to be made - Maintaining the website with new content: images, copy, videos, graphics - Performing user testing to make improvements on the website content, flow and interface - Setting up templates for automated emails, internal documents, editorial designs, informational booklets, leaflets, brochures, promo banners, posters, retail pricing, packaging, social media posts - Brainstorming new ideas and concepts for promo campaigns - Communicating the concepts, ideas, and outcomes of the research to the team - Proposing innovative solutions to the team and find the ways to execute them - Promoting a spirit of innovation and creativity to ensure that new ideas keep coming - Researching the market and staying up to date to the latest trends and improving the overall visual identity and effectiveness of the business

International Currency Exchange

Nov 2019 – Aug 2020

London

Visual Designer

- Working within the design team to define the customers' and the business needs - Translating creative briefs into visually stunning mock-ups - Staying up to date with the latest standards, changes and trends in the visual design field - Generating clear ideas, concepts and designs of creative assets for both digital design and print graphics from start to execution - Collaborating with UX, UI agency/agencies, the Project Design Manager and Visual Designer to ensure creative concepts are finished to a high standard - Managing requests from all UK, Europe and International Branches from signage and internal branch decoration to all other marketing material/point of sale requirements - Developing and executing animated visuals/motion graphics - Maintaining website using CMS - Designing web pages for global regions - Building high-fidelity designs - Participating in ongoing design reviews - Contributing to the design system - Creating eye-catching, on-brand marketing emailers from initial briefs - Assisting with the preparation of Airport Tender proposals globally including creative presentation of relevant graphics, visuals images, graphs, document covers - Mocking up Visuals 3D and/or illustration graphics for new Branch and ATM locations and refurbishment of current locations - Designing pop up stands/banners for events/exhibitions - Working closely with external agencies, printing companies, architects

International Currency Exchange

Nov 2017 – Nov 2019

London

Design Digital Executive

- Oversee the design and development for online campaigns and range of global websites - Web page design, build, and maintenance for the UK and some global regions - Work with the Head Designer on website development and understanding the customer journey and direction of the businesses e-commerce approach - Take creative briefs and translate them into visually stunning mock-ups - Create custom email marketing pages from initial designs through to hand-coded layouts in HTML and CSS - Work with web development agency/agencies, the Head Designer and other Graphic Designer to ensure creative concepts are finished to a high standard and adhere to branding guidelines - Create eye-catching, on-brand marketing emails from initial briefs through to design - Use CMS to manage the content and designs for the website and email marketing - Design online advertising/display banners - Develop ideas for tenders, corporate documents, marketing communications and advertising - Assist with the preparation of Airport Tender proposals globally, including creative presentation of relevant graphics, visuals images, graphs, document covers - Create and design corporate proposals, presentations, internal newsletter, annual accounts and company brochures - Design, development and management of animated visuals for digital signage and retail screens - Work closely with third party suppliers in order to maximize turnover at the point of sale, without compromising company branding / Rework existing advertising creative to fit the needs of the media agencies - Manage requests from all UK, Europe and international branches from signage and internal branch decoration to all other marketing material/point of sale requirements - Prepare visual mock-ups for new branches and ATM locations and refurbishment of current locations - Work closely with external agencies, printing companies, architects, facility managers

Education

Academy of Art University

Aug 2008 – Aug 2012

MFA, Advertising

Northern Arizona University

Sep 2003 – Aug 2007

Bachelor's of Business Administration, Marketing

Judita Bacinskaite

Graphic and Visual Designer

Skills

Languages