I wasn't the kid who couldn't surf the dial-up internet because his Mom was on the phone—I was the kid who wired phone cables from scratch and made it work. Since then, I haven't stopped taking on impossible, beat-your-head-against-the-wall challenges.
Because of this, I have developed a passion for solving critical organizational challenges as an advisor at growth-stage companies, validating data strategy, proving new lines of data-driven business, and building and improving end-to-end data teams. These results have created over $300M in new revenue in 2022 for B2B and B2C companies, including Okta, Convoy, and UiPath.
Along my career path, I have had the opportunity to leverage Machine Learning and Data Analytics to design predictive models that enhance business decision-making and performance to accelerate growth, experiment using multivariate and A/B tests, and optimize lead conversions.
Now, I’m excited to continue my journey by contributing and growing at Digital Silk - Growing Brands Online. Three things make me the perfect fit for the Marketing Analytics Expert role:
First, acting as a liaison between the IT department and the Executive staff, I can take massive, complicated databases, decipher business needs and come back with intelligence that quantifies spending, profit, and trends.
Second, working on the fascinating technical challenges you've seen in econometrics, A/B testing and experimentation, media optimization through marketing mix modeling, and other data science methods.
Third, my experience maintaining P&Ls and revenue KPIs in both start-up and large company growth initiatives with both regional and global scopes.
I cannot think of a more prized challenge than championing marketing success at a higher level at Digital Silk - Growing Brands Online supporting an emerging and disruptive leader, and building memorable customer experiences at scale.
Best Regards,
Kamarin Lee
