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Kamran A. Rai

Digital Marketing Expert

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Intro
Karachi, Pakistan
Marketing and Deman Generation Manager at Mechnician
Studied Business Management (Marketing) at Iqra University, Karachi
Marketing & Advertising
Joined July 6, 2022

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English
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Fluent
About
A crazy digital marketer, a PhD Marketing scholar (Continue), a business researcher, a brand development expert, and an e-commerce specialist. I want to be a world's famous marketer and I am struggling for it!
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Experience
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Mechnician
Dec 2024 – Present
Remote, Ontario, Canada
Marketing and Deman Generation Manager
Company Overview: A global provider of diagnostic solutions empowering mechanics and industrial companies to self-diagnose, calibrate, and repair heavy equipment across industries like marine, agriculture, and construction. Role: Marketing Manager A strategic and hands-on leadership role focused on driving B2B lead generation, optimizing marketing operations, and aligning efforts with sales to support company growth. The position involves managing the marketing team, overseeing multichannel campaigns, and leveraging tools like HubSpot and Trello for automation, analytics, and project management. Key Responsibilities: - Lead the marketing team and drive performance through coaching and collaboration. - Develop and execute multichannel marketing strategies to generate qualified leads. - Oversee the lead pipeline, campaign performance, and KPIs. - Leverage HubSpot for automation, analytics, and lead nurturing. - Foster alignment between marketing and sales. - Continuously improve campaign efficiency using data-driven insights. Requirements: - 5+ years in marketing, 2+ years in a managerial role. - HubSpot expertise and familiarity with AI tools. - Proven results in social media and campaign scaling. - Strong leadership, analytical, and communication skills. - Background in technical or mechanical industries is a plus. - Independent, proactive, and continuously improvement-focused. - Fluency in English; Spanish or French is a bonus. Support & Culture: Comprehensive training, flexible work environment, and a people-first culture with North American working hours and goal-oriented support.
Education
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Iqra University, Karachi
Apr 2018 – Present
PhD, Business Management (Marketing)