Kanchan Bhatia

About

A goal-driven and results-oriented Marketing Executive with experience in Communications and Trade Marketing. Has a high level of literacy and is able to create seamless customer journeys; online and offline. Exemplary organization and communication skills ensure the ability to perform as per expectations and standards.

Experience

Al Futtaim Retail - Stadium and The Social Foot

May 2018 – Dec 2019

Dubai

Marketing Executive

▪ Plan and execute marketing activities as per approved plan for each store based on its’s best performing categories and ensure quality and timely execution. ▪ Work closely with all stakeholders to ensure that all retailer offers and activities are communicated accurately and effectively. ▪ Work closely with Mall Management teams for booking of the mall common areas for Marketing activities and events and in-mall branding. ▪ Plan and execute detailed window branding across all concepts as per product launches and budgets allocated ▪ Ensuring monthly graphic change-outs at all stores along with creating a brand story for all new products launches. ▪ Conduct weekly mall tours to supervise the execution of the marketing activities and understand feedback from store teams ▪ Developing an integrated marketing and communication strategy inclusive of all offline and online channels

Al Tayer Retail - Murad, Clive Christain and Aveda

Jul 2017 – Mar 2018

Dubai

Marketing Executive

▪ Liaising with brand principals based in UK and US on seasonal marketing plans & campaigns ▪ Adapting international marketing calendars as per regional events to be in line with competitors and other retailers ▪ Identifying a loyal customer base to implement effective Consumer Engagement strategies to increase and retain customers which also results in direct sales ▪ Coordinating with multiple departments to ensure all approvals on costs and concepts are gained on time ▪ Ensuring all communications with customers such as SMS, emails and social media are approved by all relevant parties and sent within the agreed timelines ▪ Liaising with suppliers to provide concept and adaptations to source packaging items, stationary an

Gulf Marketing Group - Sun and Sand Sports

Mar 2015 – Mar 2017

Dubai

Marketing Coordinator

▪ Effective coordination and implementation of campaigns and seasonal plans in all stores within assigned deadlines ▪ Negotiate with agencies to ensure seasonal graphics & Point of Purchases are correct and accurate for production and installation ▪ Collate the information for seasonal product brochure catalogues, based on key styles purchased to assist in planning in-store marketing activities ▪ Ensuring all payments to suppliers and vendors were completed on time

ITP Publishing - Construction Week Magazine

Feb 2014 – Jun 2014

Dubai

Marketing and Events Coordinator

▪ Managing events, booking venues and ordering marketing material ▪ Responsible for composing and dispatching marketing emails to current and prospect customers ▪ Contact point of clients to provide constant assistance and guidance on various aspects of events ▪ Following up with clients to arrange payment and evaluate the service provided ▪ Designing and developing the website content, with all communications pertaining to the event

Education

Aston University, Birmingham UK

Aug 2012 – Sep 2013

Masters of Science, Marketing

University of Wollongong

Aug 2009 – Sep 2012

Bachelors of Commerce, Marketing

Skills

Languages