Kanwal Hafeez, SEO Specialist

About

Thanks for taking the time to review my profile. My name is Kanwal Hafeez, I've spent the last 4+ years to helping business leaders or Owners to grow their business using digital marketing. I'm specialized in SEO, SEM, Paid Media, Content Marketing, Email and other core marketing strategies we leverage to grow revenue/sales of business. === My Services === While I specialize in link building, I have a deep knowledge of both ON-PAGE & OFF-PAGE Technical SEO. I offer the following services: ☛ Search Engine Optimization (SEO) ☛ Link building ☛ Keyword Research ☛ SEO Audit ☛ ON-PAGE & OFF-PAGE Technical SEO ☛ Competitor analysis ☛ Content writing ☛ Content Marketing === Paid Marketing === ☛ SEM / PPC ADVERTISING | Google Ads, Facebook Ads, Youtube ads, etc. ☛ COPYWRITING | Ad copy (text) & landing pages ☛ CONTENT WRITING | Blog posts & other SEO content === Why Me === I work with a small number of clients at a time, I’m not an organization that tries to get as many clients as possible. This allows me to dedicate a lot of personal attention to each client, researching and optimizing each SEO & SEM campaign. I would love the opportunity to discuss how my expertise and experience can help you.

Experience

Zoom Digital

Jun 2020 – Present

Pakistan

SEO Expert

● 4+ years of experience in managing SEO campaigns in a performance-orientated companies. ● Monitoring and analysing the website traffic and optimizing towards higher reach. ● Manage and maintain the website, including new product launches, ongoing optimisation, and content updates to focus on conversion optimization. ● Collaborate with web developers as required to implement technical improvements to the websites and their servers. ● Constantly monitor policy and algorithmic changes at Google & other Search Engines to ensure the websites are optimized accordingly. ● Generate and optimise SEO content, URLs, keywords, meta tags, internal structure & links. ● Evangelization across teams best practices for SEO across different pillars: technical foundations & landing Page content optimization. ● Ability to understand and execute core SEO best practice ● Understanding of new developments in SEO, such as Rich Snippets implementation, including Schema.org markup.

Programmers Force

Jul 2019 – Jun 2020

Pakistan

SEO Expert

Creating and executing on a digital strategy that is customer focused and improves the company’s social media search results, audience engagement and brand recognition. ● Off page and On-Page optimization. ● Experience with Google analytics webmaster keyword tools. ● Managing digital presence across multiple media channels, analyzing engagement and customer conversions. ● Identifying powerful keywords (Business Keywords) to drive the most valuable traffic using Ahrefs. ● Developing an innovative link building plan for incoming clients ● Understanding of mobile strategy how it relates to SEO. ● Knowledge of Guest Post Blogging and Outreach. ● Knowledge of rich snippets and Google knowledge panel to get rich Google SERP.

ILogics

Aug 2017 – Jul 2019

Pakistan

SEO Expert

● Identifying powerful keywords (Business Keywords) to drive the most valuable traffic using Ahrefs. ● Developing an innovative link building plan for incoming clients ● Understanding of mobile strategy how it relates to SEO. ● Knowledge of Guest Post Blogging and Outreach. ● Knowledge of rich snippets and Google knowledge panel to get rich Google SERP. ● Working knowledge of getting back-links from Wikipedia. ● Can list Product on High authority platforms. ● Regularly analyze backlink profile identification of link SPAM issues and submit disavow reports via Google Webmaster tools to ensure healthy links and backlink.

Education

University of South Asia, Lahore

Sep 2010 – Jun 2016

Bachelor of Science in Computer Science, Computer Science

Kanwal Hafeez

SEO Specialist

Skills

Languages