Kazi Hassan, Digital Marketing & Automation Expert

About

I am a Marketing & Automation expert with over a decade of experience. I specialise in startups and growth-stage companies and help them scale.

Experience

Shuttle

Sep 2021 – Sep 2023

Bangladesh

Head of Marketing

- Led company growth from 150 rides per day to 3000+ rides per day, achieving a 2,000% increase in daily rides. - Spearheaded the Shuttle rebranding project, collaborating with teams and agencies to develop new brand assets and communication guidelines, resulting in improved brand perception and customer engagement. - Implemented tracking scripts and heat mapping tools using GA4, Clarity, Facebook Pixel, and Linkedin to enhance data-driven decision-making and customer insights. - Successfully launched marketing products, including the Shuttle website and Shuttle route finder, resulting in increased user engagement and improved customer experience. - Developed and executed effective campaign strategies, planned content, and crafted compelling ad copy, contributing to an 120% increase in conversions. - Led and managed a team of 8 creatives, planners, and developers, fostering a collaborative and high-performance work environment. - Automated marketing processes using Airtable and Make (Zapier Alternative), saving at least 1 man-hour per day for team members and other departments. - Conducted comprehensive market surveys and research, both digital and offline, to identify growth opportunities and optimize marketing strategies.

COdesign

Apr 2019 – Sep 2021

Bangladesh

Senior Account Manager

- Collaborated with renowned brands to create impactful marketing and content strategies, resulting in increased brand visibility and customer engagement. - Served as a product manager for Bracipedia, from planning to post-launch, driving the successful launch of the e-learning site and achieving 300% user growth. - Managed media buying for 50+ clients, executing ads on Facebook, Google Ads, and Eskimi to drive targeted traffic and conversions. - Led the Bata Lighthouse project, a global collaboration with Bata Global, creating UI/UX, copywriting, SEO, and content guidelines for 70+ countries, enhancing brand consistency and customer experience.

Trumptree 360

Nov 2017 – Mar 2019

Bangladesh

Content Manager

Education

Minnesota State University, Makato

Aug 2011 – May 2015

Bsc. in Economics, Economics

Kazi Hassan

Digital Marketing & Automation Expert

Skills

Languages