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Keith Brown

Digital Analytics Professional & WordPress Developer

Cape Town, South Africa
Technical Consultant at Acceleration A Wunderman Thompson Company
Joined May 19, 2020



Hi, I am a Web Developer and a Digital Analytics Implementation Expert with extensive experience in building high-quality websites and identifying web analytics key insights that speak to key business objectives. My technical experiences range from building responsive mobile sites that work well cross-browser to building scalable sites for different industries. I am a certified digital analytics professional with 6+ years of hands-on analytics experience working with major brands such as Standard Bank, Nedbank, Absa, WestJet, and Royal Caribbeans. I have worked with many reporting tools, but I am most acquainted with Adobe Analytics and Google Analytics, both on the implementation side and as a power user I personally enjoy working on projects with a team that cares about creating beautiful and usable interfaces that satisfy and meet client requirements and importantly satisfying the customer/user experience. It's important to me to build long-term relationships with clients, so I'm primarily looking for long-term projects however as an aspiring digital analyst I am open to short term projects and by doing so, encouraging the spirit of diversity and personalization across all digital service delivering networks. I'm very flexible with my working hours and am happy to work closely with any existing freelancers/team you work with. I look forward to hearing from you!
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Acceleration A Wunderman Thompson Company
Jan 2018 – Present
South Africa
Technical Consultant
Implementing digital analytics solutions for a diverse range of global brands ranging from Banking, Hospitality, and E-commerce. Managing the implementation of web analytics tools which can include; business requirements gathering, implementation, integration, custom javascript coding and advanced reporting Define and implement the appropriate solutions and system architecture for web analytics that supports the client’s enterprise-wide business needs and key performance indicators Develop best practices, track trends, recommend solutions to improve client capabilities and identify improvements to websites based on websites engagement and traffic patterns Ability to think critically and make actionable recommendations to clients based on the business data needs: analyze data interpret results and recommend actions to optimize marketing investments Track and analyze website performance, trends, click stream, paths, and results of online marketing initiatives to provide data-driven business intelligence, optimize media and campaign investments for clients Support day to day management of clients analytics systems to ensure tracking and reporting is functioning optimally, creating and maintaining key reports, dashboards, and analysis and work with clients internal teams to enhance as needed Guide and promote web technology and the use of the web as a business channel, as well as articulate the benefits of an optimized web analytics solution to all levels of the client’s organization.