Kel Koenen, Head of Content | Content Manager | Editor-in-Chief | Content Writer

About

As a dynamic and accomplished professional, I possess a result-oriented drive with in-depth experience in industry. My expertise includes writing, editing and publishing strategic content for various magazines, digital channels, social media, and websites while bringing new ideas and perspectives. I excel at developing editorial content and publishing strategies with unique tone and perspective for audiences across key social media platforms and beyond with a demonstrated record of: ★ Successfully launching and executing digital content campaign on the introduction of Windows 8 and Office365 in the consumers audience. ★ Developing content for 365-days framework to drive awareness within 13 global Pharma tradeshows. The companies I have worked for include KJENC Content + Digital, UBM EMEA and Microsoft Netherlands — my prowess is not limited by industry or company type. A firm believer in building solid and trusting relationships, I am an excellent communicator and empathetic leader with a positive attitude which enables the promotion of achievement culture through high levels of engagement and team motivation across all levels of employment. I am skilled in inspiring, empowering, and leading cross functional teams to achieve their own personal and organizational success, as well as closely managing performance outcomes. While others take pride in meeting all standards set before them, my passion is for delivering service that goes beyond organizational expectations, creating a win-win scenario for everyone involved! If you are looking for a driven professional who is able to expand the value of your company, then please do not hesitate to connect with me.

Experience

KJENC | Content + Digital

May 2004 – Present

The Netherlands

Interim assignments/projects Content

I oversee interim assignments and projects to develop content plans, strategies, and curation. I have been managing assignments for various clients, including RAI Amsterdam, Dutch Ministry of Education, ReedElsevier, NCA, SDU Publishers, Cox & Partners, and Milestone Marketing. Following is the highlight of my key achievements that I attained: ★ Successfully built content strategies increasing traffic by more than 62%.

UBM plc

Aug 2016 – Dec 2018

London / Amsterdam

Head of Content Global Pharma

I developed and executed content strategy; managed content delivery and content programs within portfolio. I also directed a global, cross-functional team of nine freelance content editors, digital- and content executives, brand managers, marketing managers and other stakeholders for events, digital multi-lingual content channels. Following are the highlights of my key achievements that I attained: ★ Developed content for 365- days framework to drive awareness within 13 global Pharma tradeshows. ★ Formulated new global content strategy for digital channels.

Microsoft

Mar 2011 – Feb 2014

Global

Senior Digital Content Manager

I devised and revised digital content strategies for B2B- and B2C audiences and partner programs. Moreover, I led several international cross-functional teams and produced content on retail- and media channels, live events, websites, customer experiences, and applications. Following are the highlights of my key achievements that I attained: ★ Successfully launched and executed digital content campaign on introduction of Windows 8 and Office365 in the consumers audience. ★ Managed and executed a new video content campaign in collaboration with a team for the launch of Windows Phone.

Vitaal Lifestyle

Apr 2006 – Jul 2010

The Netherlands

Managing Editor Vitaal.nl

I held overall accountability for editorial, content and marketing development of internet magazine Vitaal.nl. Web magazine positioned at active seniors. I built and write quality content as well as closed strategic collaborations with commercial parties. Furthermore, I spearheaded a team of three editors, two marketeers, and two sales professionals. Following are the highlights of my key achievements that I attained: ★ Played an integral role in growing the memberships numbers from 12,000 to 105,000 within a year. ★ Successfully collaborated with commercial parties, such as Opel and KLM for several content campaigns

Education

University of Amsterdam

Aug 1991 – Jun 1995

MA, New Modern History

Kel Koenen

Head of Content | Content Manager | Editor-in-Chief | Content Writer

Skills

Languages