Kelsey DeMarco, marketing hybrid skilled at seamlessly bolting onto your team

About

I’m a marketing hybrid—a jane-of-all-trades with an insatiable curiosity and a knack for synthesizing ideas and quickly making connections. My wide-range of experiences across operations, accounts, production and creative provides a unique skill set and ability for fast skill acquisition. Whether it be working alongside senior leadership, one-on-one work with startup owners, or seamlessly entering a team for freelance projects, my goal is invariable: Discern the core need and disseminate seamless communications to key players.

Experience

Secret Fort

Oct 2018 – Present

Chicago

Director of Operations (project-by-project contract worker)

- Manage and nurture a network of 200+ remote freelancers—engaging them on a project-by-project basis from SOW agreements through creative feedback and billing - Actively lead identification and pursuit of new business RFPs and organic growth opportunities - Wrote, launched and now oversee agency processes including billing, production and onboarding

Marketing Freelancer

Apr 2014 – Present

Chicago

Freelancer

- Identify and execute new account management, operations and creative freelance opportunities for clients across various business verticals, including technology and health - Seamlessly join on-site teams as marketing manager for clients including Zing How Design and Cushman & Wakefield - Owned and operated LLC for marketing efforts, serving small businesses with little to no marketing staff for 2 years with offerings including branding and strategy - Developed and executed the naming and branding of a physical therapy practice including logo design, website development and copywriting - Spearheaded SEO plan for web data management company and utilized Google Analytics for optimizations

Secret Fort

Oct 2017 – Oct 2018

Chicago

Account Director

- Guided a cross-functional team of internal and contract workers to develop and implement fullfunnel campaigns and ongoing content - Served as multi-stakeholder client lead across B2B and B2C clients - Worked hand-in-hand with senior leadership to develop agency’s new business strategy - Clients included Cars.com, BrightStar Care, Protein2o, Wilson Sporting Goods, Massage Envy, and Navistar

KAC Health

Jan 2016 – Apr 2017

Chicago

Marketing Manager

- Led development of remote health app and maintained relationships with technology vendors - Spearheaded visual branding and designed all marketing collateral using Adobe Creative Suite - Mentored and managed a team of interns on various projects including content development - Managed interns on a variety of projects including content strategy and research

Cavalry

Oct 2013 – Jun 2015

Chicago

Assistant Account Executive

- Collaborated across creative, production and account teams on multi-channel, multimillion-dollar campaigns for Coors Light, Coors Banquet and Molson Coors International - Oversaw domestic and foreign legal clearances, budget tracking, timeline development and media relationships - Experience across photo shoots, TV production, radio records, print production and more

Education

Indiana University

Aug 2008 – May 2012

B.A., Journalism

Kelsey DeMarco

marketing hybrid skilled at seamlessly bolting onto your team

Skills