Business executive, data-driven product leader with experience defining, developing, scaling and managing products with go-to-market strategies. Proficiency in engaging business and IT leaders to achieve alignment with desired business outcomes to secure partnerships for their transformation initiatives.
I have the business insight of how AI and analytics can be used to transform enterprises and partners. Knowledgeable of digital marketing principles and processes – such as campaign management, market research, search engine optimization, social publishing, account-based marketing, email marketing, content, propensity modeling and customer advocacy.
Led product management teams, as well as worked with consulting partners to influence product direction for omnichannel distribution. I have the confidence to communicate effectively with senior business people, the ability to become a trusted business consultant and advisor.
Experience
Truman Management
Jan 2007 – Present
Oklahoma, USA
VP Marketing Technology & Strategy
Marketing & Business Development firm: Business practices include Fractional Product Management and Development, Go-To-Market strategies, Business Analytics and Digital Marketing for mid-sized businesses.
