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Kia Khadem

Seasoned Sales & Marketing Leader | Entrepreneur | Certified Fitness & Nutrition Coach

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Intro
Toronto, Canada
Owner, Head Personal Trainer & Nutrition Coach at Kia Khadem Fitness
Studied Kinesiology at AT Still University
Studied Kinesiology and Exercise Science at York University
Joined September 3, 2022

Skills

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English
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Native or Bilingual
Persian
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Native or Bilingual
About
I am a seasoned Personal Trainer & Nutrition Coach with 7+ years of entrepreneurial experience developing high-demand service offerings and establishing effective sales and marketing funnels to generate exceptional conversion rates and consistent growth in my own business revenue. Beyond connecting with new clients, I take immense pride in my ability to deliver exceptional results to the people I am helping, and that emphasis has helped me to retain client’s long term and secure a strong rate of referral clients as well. I feel so grateful that I have had the chance to build my life doing work about which I am so passionate. Being able to generate my own business and do work that I know is helping improve people’s lives is so incredibly motivating and rewarding. I believe that if you truly focus on building relationships and understanding your clients, you can help them achieve any goal. Outside of work, I absolutely LOVE to travel. I have been to over 30 countries across 6 continents, many of which have been with a great company called G Adventures. I just love the idea of meeting new people, exposing myself to new cultures, and really getting to know the world on a deeper level.
Experience
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Kia Khadem Fitness
Feb 2015 – Present
Owner, Head Personal Trainer & Nutrition Coach
Owner, Head Personal Trainer & Nutrition CoachOwner, Head Personal Trainer & Nutrition Coach Kia Khadem Fitness · Self-employedKia Khadem Fitness · Self-employed Feb 2015 - Present · 7 yrs 8 mosFeb 2015 - Present · 7 yrs 8 mos Toronto, OntarioToronto, Ontario Developed and launched the personal training and nutrition coaching business, securing, and serving over 150 clients with customized fitness and nutrition programs to improve their overall health, wellness, and happiness through healthy eating and exercise. Constructed a sales funnel including content marketing, a lead qualification survey, testimonial videos, and a direct sales call and maintained a 70% close rate on all prospective clients within the first sales call using a consultative sales approach. Spearheaded a complete business structure shift in 2020 to accommodate gym closures, developing a high-ticket online coaching business model. Succeeded in doubling revenue from 2019 and continued to grow revenue by an additional 20% in 2021. Maintained a >90% multi-year client retention rate for in-person training clients by placing an emphasis on relationship building, tailoring training and nutritional solutions to meet the clients needs, and continuously delivering an exceptional ROI. Manage complex scheduling logistics to accommodate 15-20 clients per week to complete 2-4 training sessions each. Developed a robust objection-handling process used during sales calls to emphatically address concerns and close deals. Own all digital marketing strategy for the business, leveraging an educational content approach to building brand affinity and awareness. Generated following of over 7,900 on Instagram, 4200 on Facebook, 2,000 on TikTok, and an email list of over 500. Manage all business administration functions including billing/accounts payable, budgeting and sales forecasting, contract management, client onboarding, appointment scheduling, basic bookkeeping, and other key administrative functions.
Education
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AT Still University
Sep 2015 – Sep 2017
Master's of Science, Kinesiology
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York University
Sep 2009 – Jun 2013
Specialized Honours Bachelor of Arts, Kinesiology and Exercise Science
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