As a highly motivated and detail-oriented digital marketing professional having experience in various sectors from freelancing in B2C to corporate B2B clients, I can leverage my skills and experience in performance marketing, driving business growth and help the company achieve greater level of consumer engagement. Additionally, my experience working in cross- functional teams and ability to adapt to new-technologies and trends make me an asset for any digital marketing team. Being a people's person have always helped in planning and executing various marketing campaigns and website designing.
Experience
HCL Tech
Dec 2022 – Present
Noida
Marketing Executive
HEADING TWO KEY PROJECTS; show-cased leadership and managerial qualities– INFLU2 (People Based Marketing) & OPENSENSE (Email Marketing), and running campaigns successfully, implemented digital marketing techniques to enhance customer experience and increase customer engagement.
Coordinated with sales head and operational teams to verify alignment of marketing initiatives with company goals
Co-acted with design team to create visuals for various marketing campaigns on Conversational AI (Email Marketing Tool) and banners for OPENSENSE
Established relationships with couple of external data providers and research vendors over the past 1 year.
Created and launched multiple campaigns across digital and traditional channels to drive sales
Developing client proposals & presentations while executing projects involving quantitative analysis & industry research.
Coordinating with the marketing team to develop new ideas for campaigns to support lead generation efforts and collaborated with cross-functional teams to develop and implement market research strategies
