Krystel Orozco de la hoz, Journalist | SEO Content Writer| Storyteller | Copywriter

About

As a versatile writer, I've honed my skills in journalism, copywriting, SEO content creation, and storytelling. My passion lies in the art of storytelling, and I thrive on the process of interviewing people and conducting research to write engaging articles. With my expertise in optimizing SEO content, I help businesses improve their online visibility and drive traffic to their website. In addition, I create compelling copy that resonates with various brands and their audiences.

Experience

PRODU

Aug 2022 – Feb 2023

Colombia

Technology Editor

• Interview stakeholders for the Technology, Broadcasting, and Telecom sectors. • Create articles for the Technology, Broadcasting, and Telecom sectors. • Cover events for the Technology section.

Ariadna Communications Group

Jun 2021 – Jan 2023

Colombia

Senior Content Editor

Account: British Council (Colombia, Mexico, Chile, Venezuela) • Creation of content related to English and the relevance of studying it. • Style correction and grammar errors. • Style correction to articles. • Optimize content for SEO. Account: Legado Solidario-UNICEF Colombia • Content Area Coordinator. • Content creation for the Legado Solidario program. • Optimize content for SEO. Account: ProColombia • Create content in both English and Spanish about Colombian destinations. • Style correction and grammar errors. • Style correction to articles. • Optimize content for SEO. Account: The Fives Hotels (Mexico) • Create copies for the website of the hotel chain. • Create narrative-style manuals for the brand. • Optimize content for SEO.

La Petite France Bakery

Mar 2021 – Mar 2022

Colombia

Copywriter

• Set, plan, and implement social media and communication campaigns and strategies. • Provide engaging text for all social media and professional accounts. • Respond to customers promptly. • Creation of graphic designs. • Managing photography sessions

Marketing Acción Grupal

Jun 2020 – Mar 2021

Colombia

Copywriter

Tech Barcelona

Feb 2019 – Aug 2019

Spain

Dircom Assitant

• Creating, writing, and publication of content for the blog. • Support for the design, management, and organization of events. • Attendance at events related to the digital ecosystem • Support in social networks and online communication. Tools: • MailChimp (4) • WordPress (3.5

MID Soluciones

Feb 2018 – Jul 2018

Colombia

Copywriter

• Creation of copies for social media to the different accounts. • Creation of social media strategies.

El Heraldo

Aug 2017 – Nov 2017

Colombia

Journalist

Editor for both: the online and print editions of the local paper. •Editor for the online edition ‘Al Día’ paper.

Universidad del Norte

Oct 2016 – Dec 2016

Colombia

Community Manager

• Management of social media for the program of people with disabilities. (Uninorte Inclusive) • Editor and director of institutional videos. • Editor of the program's blog. • Interpreter of attendees to events carried out by the program.

Embassy of Colombia

Jan 2016 – Jun 2016

Trinidad and Tobago

Dircom Assitant

• Media coverage of the local newspaper in Trinidad and Tobago. • Support of the quarterly newsletter sent by the embassy to the Chancellery in Bogotá. • Translation services of the press reports for the Colombian Embassy in Trinidad and Tobago.

Education

Universidad Autónoma de Barcelona

Sep 2018 – Jun 2019

Journalism and Innovation in Digital Content, Journalism

Universidad del Norte

Jan 2012 – Sep 2016

Journalism and Social Communication, Communication

Krystel Orozco de la hoz

Journalist | SEO Content Writer| Storyteller | Copywriter

Skills

Languages