• Affiliate Marketing (CPC) managing, advertisers & publisher alliances and sourcing quality traffic.
• Managing CPC business for the company, responsible for XML, SSP and DSP
• Managing all kind of performance campaigns.
• Instrumental in maintaining the company’s monthly revenue targets.
• Prepare post campaign report & analysis as a reference to improve future campaigns.
• Handle all operational and account management requests of the end publishers
• Looking for new integrations for CPC,
• Enabling timely delivery for campaigns.
• Developing new business opportunities with existing client and identify the new prospects.
• Creating reports to analyse data and manage client accounts to ensure maximum revenue.
• Develop and maintain existing client relationships
• Billing & Finance management
ReachClicks
Feb 2018 – Mar 2022
Mumbai
XML account Manager
• Tie-Ups with new and niche advertisers and publishers
• Restarting dead accounts
• Increasing revenue for my publisher accounts
• Striving to grow the number of good and potent publishers and maintaining continuous growth in business with them.
• Campaign management - search – xml advertising
• Monetization of publisher websites via display/text advertising (cpc)
• Built reports to analyse data and manage client accounts, strategies to maximize revenue.
• Participated in a day-to-day liaison with clients; discuss campaign status, strategy, and performance.
• Direct co-ordination between direct advertiser team and other platform teams.
• Develop and maintain existing client relationships
• Billing & Finance management
• Planning and organising daily job
• Multiple client management
Adsyndicate
Jan 2017 – Nov 2017
Mumbai
Client Servicing Executive
Client : TATA Motors – Commercial Vehicle Business Unit
Job profile:
• TATA Ace – XL Range (Print Launch Campaign 2017) - Monitor and tracking print campaign.
• Handled T1 Prima Truck Racing event 2017, Truck world, Construck Mahotsav and other truck expo.
• Handling brand designing strategy along with BTL activities for the brand by working closely with the
marketing and brand team at the client’s side.
• Maintaining a positive relationship between agency and client.
• Understand and translate client's needs into a communication framework, ensuring delivery of
innovative and relevant solution.
• Follow-ups & Co-coordinating with creative and art team for seamless deliveries of the
ideas/concepts, creative layouts and artworks.
• Coordinating with creative team for the formation of ideas or concepts.
• Have consistently worked with the client teams to deliver seamless and highly effective marketing
and communication solutions.
• Competition tracking, market research to analyse feasibility and sociability scope of the project
based on their needs.
• Planning and organizing the jobs.
• Prepare and update job status reports on a regular basis.
Origin Beanstalk Creative Consultants PVT. LTD.
Jan 2015 – Jan 2017
Mumbai
Client Servicing Associate
Job profile:
• TVCs- BASF India (client) – Products (MasterEmaco SBR2 and MasterPel 777): Maintain, monitor and track TV campaign. Participated in the development of concepts and communication strategy. Management and coordination between agency, production and client.
• Acted as liaison between clients and the agency.
• Demonstrate needs fulfillment mode and method.
• Identify decision makers, services and products to meet client need.
• Taking creative brief from the client.
• Research
• Updating status reports for clients, receiving creative changes from clients, relaying those changes to creative staff.
• Payment follow ups.
• Multiple account management
• Crafted created and managed job schedules and timelines.
• Experience in managing ATL & BTL campaigns
Education
KC College of management studies
Jun 2014 – May 2015
PG Diploma in Advertising & Public Relation, Marketing & Communication
KC College of Management Studies
Jun 2013 – May 2015
MBA, Media & Entertainment, Marketing & Communication