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Kusum Sonkar

Account Manager, Affiliate Marketing, XML, CPC, Communication

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Intro
Mumbai, India
Business Account Head at Oxycodes
Studied Marketing & Communication at KC College of management studies
Studied Marketing & Communication at KC College of Management Studies
Marketing & Advertising
Joined June 8, 2023

Skills

Languages

English
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Fluent
Hindi
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Fluent
About
Experience
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Oxycodes
Apr 2022 – Present
Mumbai
Business Account Head
• Affiliate Marketing (CPC) managing, advertisers & publisher alliances and sourcing quality traffic. • Managing CPC business for the company, responsible for XML, SSP and DSP • Managing all kind of performance campaigns. • Instrumental in maintaining the company’s monthly revenue targets. • Prepare post campaign report & analysis as a reference to improve future campaigns. • Handle all operational and account management requests of the end publishers • Looking for new integrations for CPC, • Enabling timely delivery for campaigns. • Developing new business opportunities with existing client and identify the new prospects. • Creating reports to analyse data and manage client accounts to ensure maximum revenue. • Develop and maintain existing client relationships • Billing & Finance management
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ReachClicks
Feb 2018 – Mar 2022
Mumbai
XML account Manager
• Tie-Ups with new and niche advertisers and publishers • Restarting dead accounts • Increasing revenue for my publisher accounts • Striving to grow the number of good and potent publishers and maintaining continuous growth in business with them. • Campaign management - search – xml advertising • Monetization of publisher websites via display/text advertising (cpc) • Built reports to analyse data and manage client accounts, strategies to maximize revenue. • Participated in a day-to-day liaison with clients; discuss campaign status, strategy, and performance. • Direct co-ordination between direct advertiser team and other platform teams. • Develop and maintain existing client relationships • Billing & Finance management • Planning and organising daily job • Multiple client management
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Adsyndicate
Jan 2017 – Nov 2017
Mumbai
Client Servicing Executive
Client : TATA Motors – Commercial Vehicle Business Unit Job profile: • TATA Ace – XL Range (Print Launch Campaign 2017) - Monitor and tracking print campaign. • Handled T1 Prima Truck Racing event 2017, Truck world, Construck Mahotsav and other truck expo. • Handling brand designing strategy along with BTL activities for the brand by working closely with the marketing and brand team at the client’s side. • Maintaining a positive relationship between agency and client. • Understand and translate client's needs into a communication framework, ensuring delivery of innovative and relevant solution. • Follow-ups & Co-coordinating with creative and art team for seamless deliveries of the ideas/concepts, creative layouts and artworks. • Coordinating with creative team for the formation of ideas or concepts. • Have consistently worked with the client teams to deliver seamless and highly effective marketing and communication solutions. • Competition tracking, market research to analyse feasibility and sociability scope of the project based on their needs. • Planning and organizing the jobs. • Prepare and update job status reports on a regular basis.
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Origin Beanstalk Creative Consultants PVT. LTD.
Jan 2015 – Jan 2017
Mumbai
Client Servicing Associate
Job profile: • TVCs- BASF India (client) – Products (MasterEmaco SBR2 and MasterPel 777): Maintain, monitor and track TV campaign. Participated in the development of concepts and communication strategy. Management and coordination between agency, production and client. • Acted as liaison between clients and the agency. • Demonstrate needs fulfillment mode and method. • Identify decision makers, services and products to meet client need. • Taking creative brief from the client. • Research • Updating status reports for clients, receiving creative changes from clients, relaying those changes to creative staff. • Payment follow ups. • Multiple account management • Crafted created and managed job schedules and timelines. • Experience in managing ATL & BTL campaigns
Education
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KC College of management studies
Jun 2014 – May 2015
PG Diploma in Advertising & Public Relation, Marketing & Communication
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KC College of Management Studies
Jun 2013 – May 2015
MBA, Media & Entertainment, Marketing & Communication