Lara Rodrigues, Art Director | Motion Designer

Experience

Facebook Company

Apr 2020 – Present

Art Director

- Art directing and designing concepts for brand expressions across all mediums, including mobile, product, film, interactive, OOH, print, events, experiential, etc; - Directing and providing design consultancy to directors, production crew, illustrators, external vendors and agencies to guide their work; - Working closely with creative partners and stakeholders to implement creative with a cohesive visual brand, style, voice, and tone; - Leading projects and presentations, presenting ideas in a clear and focused way that builds consensus within the team.

RPMA Comunicação

Jun 2019 – Mar 2020

Art Director

- Created brand systems, behaviors and design solutions with a high level of craft, in order to maintain brand consistency; - Partnered with designers and copywriters to bring concepts to life and produce an effective advertising campaign; - Co-directed photo and video shoots, working closely to the briefing and following the whole process until the final delivery; - Managed projects, working within a budget and always commited to deadlines on a daily, weekly and monthly basis.

Sioux Group

Dec 2015 – May 2019

Art Director

- Led a group of art directors, designers and copywriters in a dynamically changing media production environment; - Helped leading and managing both in-house and external teams in creative strategy, execution and production that ensured accurate workflow throughout the art department; - Co-directed animation productions, photo and video shoots, collaborating with cross-funcional partners.

GameBlast

May 2015 – Jan 2016

Motion Designer

- Edited video with speed and accuracy for all platforms (external websites, social media, etc); - Worked and manipulated raw camera footage, dialogue, sound effects, graphics and special effects; - Designed and animated 2D graphics; - Worked with color correct footage to company standards.

Artsoft

May 2013 – Feb 2015

Graphic Designer

- Produced and designed printed marketing collateral, including magazine ads/covers, brochures; advertisements and other materials; - Created or incorporated illustrations, pictures, and designs to reflect the desired theme and tone of the communications; - Created packaging for special edition products as well as core product redesign, seeing each project through to production; - Assisted in retouching and digital design needs.

NovaHaus

Nov 2011 – Apr 2013

Motion Designer

- Designed, composited and animated 2D graphics for media ads and advertising campaigns; - Participated in brainstorming sessions and contributed creative ideas; - Designed and produced world class video effects such as animated titles, transitions, and graphic overlays as well as special effects; - Created mood and story boards to guide development of beautiful, useful and consistent projects.

Education

SENAC

Jan 2019 – Oct 2020

Graduate Course, Audiovisual Art Direction

UNIFRAN

Jan 2009 – Dec 2012

Bachelor's Degree, Graphic Design

Lara Rodrigues

Art Director | Motion Designer

Skills

Languages