Lia Areco

About

Marketing and Communications Professional with a deep understanding of technology and M&E industries throughout the Americas Region

Experience

Self Employed

Feb 2020 – Present

USA (Remote)

Freelance Marketing Consultant

Marketing Consultancy Support for independent projects/customers.

Imagine Communications

Feb 2019 – Feb 2020

USA (Remote)

Global Marketing Operations Manager

Strategic annual and quarterly marketing plans and reports creation with measurable initiatives monitoring. Marketing project management and performance tracking to ensure goal achievement. Global budget ownership/management across the entire shared marketing service. Internal Public Relations coordination and Social Media campaign execution.

Imagine Communications

Jan 2016 – Jan 2019

Argentina & USA (TX & Remote)

Regional Marketing Manager, Americas

Strategic marketing plans direction, implementation, and execution, including budget allocation, global tradeshows, regional events, and local roadshows, sponsorships, product launches, advertising, and digital marketing, global PR opportunities and internal communications, web and social media campaigns, lead generation and channel-partner related activities for the Americas region.

Imagine Communications

Aug 2011 – Dec 2015

Argentina

CALA Marketing Communications

*2015 Imagine Communications’ Believe Award Winner Strategic marketing plans implementation and execution, including budget allocation, regional tradeshows, roadshows, sponsorships, product launches, advertising, digital marketing, and channel-partner related activities for the Latin America region.

Dnewmedia

Jun 2008 – Jul 2011

Argentina

Accounts Manager

Developed a communication strategy based on customers’ needs and business goals. Managed all aspects of marketing efforts and projects flow by the briefing, tracking, solving issues, and improving customer satisfaction. Coordinated team (up to 8 employees) and outsourced resources. Improved budget administration and intensified billing control. Successful events planning and execution. Customers: Alliance for the Family, Avante Executive Group, Comtelsat, CTT Corporation, Desca, eLandia Group, Harris Corporation, La Provence, Netopex, PepsiCo (LATAM & AMEA), Real Estate Industry (NAR, Grupo Pinero, Premier Properties), Santillana USA, Telefonica Puerto Rico, ZYR Vodka.

Gonzalez Taboada Guevara

Jun 2007 – May 2008

Argentina

Account Executive

Efficiently executed product campaigns, collaterals, and web promotions (briefing, presentation, and implementation). Customers: Bellissima, Biogenesis Bago Lab, Dos Lagos, Finca Sophenia, KIA Motors Argentina, Nidera Seeds, Nitragin, Valle de Las Lenas Ski Resort.

SCI e-Marketing

Oct 2005 – May 2007

Argentina

Account Executive

Worked collaboratively with major clients on web project implementation and event organization. Selected as exclusive contact for Anixter to give overall support to the regional marketing manager. Improved efficiency on the Co-op funds system by organizing and automating the recovery process. Customers: Anixter, Massalin Particulares, Nortel, TTEN, YPF Serviclub.

Automovil Club Argentino

Apr 2003 – Oct 2005

Argentina

Telemarketer

Solved telephone inquiries and tracked status to ensure customer satisfaction, including Membership Enrollment and Insurance Sales. Empowered new employees by providing training in product knowledge and company protocols.

Education

Universidad Argentina de la Empresa

Mar 2001 – Mar 2005

Bachelor, Advertising

General

Job Categories

Help & Support

General

Job Categories

Help & Support

Skills

Languages