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Linda Mallouride

Freelancer Marketeer & Operations Manager

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About
Freelance Marketer – Founder of Enthen Marketing & Operations Social Media Management Digital Marketing SEO Event Planning Marketing Strategies Brand Development/ Consulting Market Research Budget Management Brand Management Brand Experience Project Management Supply Chain & Operations Management & Collaboration
Experience
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Enthen
May 2023 – Present
Cyprus
Founder
We are an extraordinary combination of business smarts and remarkable creatives of both left & right brain thinking. What we do, is inspired by &around you ‍ You and your needs are the epicenter of our strategy circle. A circle divided into thematic sectors that when combined powerful platforms are created developing you and your business to the next level. ‍ We like to create rules as well as break them ‍ 360° approach is our temperament and is precisely what is needed to reach metamorphosis. Brand purpose & objectives Stand out and differentiation points Target market/clients' approach Marketing Plan Creation Brand Expression (to the audience, market, digitally) Develop name/logo/tagline, content marketing that are adaptable to change. Website Creation Re-Branding Issues & Risks Digital Marketing/ content creation SEO Market Research Traditional Marketing Brand Voice Brand Campaigns Consultation Operations & Logistics Communication Strategy / PR Visual Identity Team organization Brand and logomark look – visual identity Differentiation in Brand identity Brand voice - verbal identity Brand sound Brand move Brand design Consultation on new brand/product/company name Measuring which brand decisions will provide the biggest financial uplift for a business Brand expansion into certain categories, if possible Defining the biggest growth potential for a brand/business Design a full-funnel strategy Track brand’s performance, both offline and online Measure brand value through customer insights
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C.A.Papaellias
Jun 2019 – Apr 2023
Cyprus
Retail Marketing Manager
-Managing various Retail Chains and Brands including Yves Rocher, Beauty Stores,Max Factor & Bourjois Paris -Leading the development, marketing PR, and promotional activities of worldwideleading cosmetics (e.g.Gucci, Boss, Yves Rocher, Max Factor etc.) -Financial Analysis - analysing sales, sales markings & growth -Stock Control -Data analysis & competition analysis -Assessing the performance and of all promotional activities to align with theannual marketing plan. -Developing and understanding the budgets for marketing research -Coordinating the marketing projects from beginning to end, communicating themarketing plan with the marketing managers -External communications with media outlets and relevant stakeholders. -Communication with suppliers and sales team daily to maintain sales andmarketing strategies and reinforce customer loyalty.
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C.A.Papaellinas
Jun 2019 – Apr 2023
Cyprus
Trade Marketing Manager
Creation & implementation of the action plan for the development of cosmeticsand c onsumer brands M arket analysis in collaboration with the involved departments Budget management and investment. Inform and Communicate with internal and external partners regarding branddevelopment.
Education
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Cass Business School- City University
Sep 2014 – Sep 2015
BSc Masters, Supply Chain Management
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Manchester Metropolitan University
Sep 2011 – Aug 2014
Bachelor, Business Management