Lisa Nathalie

Dedicated SEO Specialist with hands-on experience planning, implementing, and managing overall SEO strategy to ensure business growth

Message

Intro

Denpasar, Indonesia

Project Management / Freelance / SEO Strategist at SEMJar.com

Studied Biotechnology with minor in Computer Science at University of Mysore, Mysore, India

Studied Pharmacy at Airlangga University

Studied Pharmacy at Airlangga University, Surabaya, Indonesia

Marketing & Advertising

semjar.com

Joined February 15, 2021

Skills

Languages

English

Native or Bilingual

Indonesian

Native or Bilingual

Chinese

Basic

French

Basic

Russian

Basic

Japanese

Basic

About

Proven ability in overseeing research of SEO to support digital marketing team run effective campaigns and optimize company's website and social media pages. Adept at providing executive assistance to senior management for achieving business goals. Experience in web marketing, web analytics, content strategy planning, link building, and keyword strategy. Instrumental in incorporating in-depth understanding of modern technologies and latest practices to achieve optimum results. Excel at establishing strong professional relationships with teams and customers to attain optimal results. Ability to constantly dive into SEO performance metrics to surface new learnings and drive continuous improvements to KPIs. Expert in translating business requirements into successful advertising campaigns. Passionate to develop and deploy strategies, including media outreach, PR, and social media content creation. Articulate communicator with exceptional interpersonal skills; foster and fortify productive professional relationships with individuals at all organisation levels.

Experience

SEMJar.com

Nov 2014 – Present

Remote

Project Management / Freelance / SEO Strategist

- Performed regular analyses, assessments, and optimization of client’s sites, such as page architecture, internal linking, page speed, and crawlability. - Used multiple tools, including Screaming Frog, Ahrefs, and Sitebulb to optimise websites with technical SEO, supporting search engine access, crawl, interpret, and index websites without any problems. - Implemented best practices to monitor essential SEO key parameters and combined the data into a data-driven SEO strategy. - Played key role in undergoing content marketing and optimization with SILO structure, interlinking, NLP, and schema application. - Utilised Google Analytics and Google Search Console for Data analysis and marketing results. - Oversaw social media platform for marketing online campaigns, driving brand awareness, as well as managing engagement and traffic.

Education

University of Mysore, Mysore, India

Aug 2010 – Aug 2012

Master of Science, Biotechnology with minor in Computer Science

Airlangga University

Jul 2006 – Aug 2007

Pharmacist, Pharmacy

Airlangga University, Surabaya, Indonesia

Jul 2002 – Aug 2006

Bachelor of Pharmacy, Pharmacy