luca carrozza, MarTech vet | Methodology anarchist | Pragmatic thinker & doer

About

- Dynamic, results-oriented manager with an entrepreneurial spirit, focused on continuous growth through people development and product quality improvement. As a senior leader with multiple management experiences in multiple industries, I spent the last decade working with software development companies and world-renowned marketing and advertising agencies. - A creative and proactive problem solver, recognised for commercial acumen, vision and adaptability. Members of previous teams have often described me as a challenging manager. The partners stated that my leadership style facilitate work improvements. Colleagues know me as a collaborative partner who knows how to build authentic relationships at all levels. - I have a profound dedication to cultural change, excellent interpersonal and communication skills and I am able to challenge, educate, support and guide change at all levels of the organisation. I have a strong respect for strategic focus and analytical thinking supported by business acumen and the ability to complete mission-critical tasks through effective project management and team engagement. - I have gained solid experience in management consulting, project management, continuous improvement and digital transformation, offering sustainable changes, creating competitive advantages and achieving excellent results through customer satisfaction, quality improvement, productivity and efficiency, improving methods and practices of excellence on managed projects.

Experience

Self-Employed Independent Consultant

Mar 2017 – Present

Milano, Italia

Business Transformation Manager - Digital, Marketing, Advertising

Main achievements and responsibilities - As marketing & advertising tech divisions director and GM, I successfully led and managed the centralisation of resources and projects, standardised processes, managed the development of new services and products. - As a consultant I often work directly with CxO in design and implementation of development, integration and process improvement projects, especially in the digital, marketing, advertising and media sectors.

Sgame SA

Mar 2018 – Nov 2018

Lugano, Switzerland

MD / DevOps Director

Market area: Startup / Mobile / Gaming / Blockchain Responsibilities and fundamental achievements - Collaborate with Founder and Board to define and maintain a shared vision within the team, creating consensus on the priorities that lead to the strategy and specific execution of the project - Mitigate the risks by identifying, intensifying and solving problems between multiple delivery groups and / or projects - Maximize productivity by setting clear expectations and proactively communicating project status, problems and risks to internal stakeholders and top management - Manage budgets, S&R, purchases, supplier contracts and partners - Leading research and selection of Development and Operations teams - Team staffing, MVP development, legal and tech ICO setup (initial coin offering, private and public sale)

IPG Mediabrands srl

Mar 2012 – Mar 2017

Milano, Italia

GM / Director

Market area: Media / Advertising / Marketing / MarTech & MarComms Main achievements and responsibilities: - In March 2012 I joined IPG Mediabrands group with the objective to increase and speed up Reprise division growth. - In 5 years Reprise Italy expanded from a 4 to a 25 people team; clients base increased from 15 to 65; capabilities scaled from Paid Search only to PPC, SEO, Web Analytics, CRO, Social Adv, Social Strategy, Social Analytics, eCRM, Attribution Modeling; revenue grew more than 10 times with a net-margin growth around 50% YoY. - In June 2013 I worked with the network to locally launch Cadreon, to add to our offering real-time marketing, RTB, programmatic, audience management services. - In 3 years we built a team of 6+ people working on automated digital media buying with more than 30 clients on display, video, social and mobile channels and a growth in 2015 and 2016 around +300%. - In July 2014, I’ve been appointed MAP Italy General Manager with the objective of leverage and increase both the business development of all digital and data-driven services offered by Mediabrands and MAP, and drive the digital change management evolution of the group.

Sems srl

Jul 2008 – Mar 2012

Milano, Italia

COO

Market area: Search Marketing / Advertising / Media Main functions and responsibilities: - operational direction of the organization with the aim of maximizing the value of internal and on customers activities; - development and implementation of control procedures and practices for evaluation and monitoring of performance to align personal goals and company standards and support search for continuous improvement; - responsibility for human resources planning through the definition of organizational priorities and requirements; - monitoring and accountability of staff, levels of knowledge, skills and motivations to meet organizational expectations; - definition and management of tools for performance measurement.

Education

MIP Politecnico di Milano

Jan 2011 – Jan 2012

Executive master in Lean Six Sigma for Manufacturing and Services , Operations management

Il Sole 24 Ore Business School

Jan 2010 – Jan 2011

Executive master - Leadership e sviluppo manageriale , General management

luca carrozza

MarTech vet | Methodology anarchist | Pragmatic thinker & doer

Skills

Languages