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Luciana Pinto

HR professional with experience in different fronts of the area; 7 years working with startups.

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Intro
São José dos Campos, Brazil
Studied Master’s in Business Administration with emphasis in Marketing at Westcliff University
Studied Global Business and Project Management at UC Berkeley Extension
Studied Public Business Administration with an emphasis in Finance and Marketing at Fundação Getúlio Vargas – School of Business Administration of Sao Paulo
Joined September 5, 2022

Skills

Languages

English
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Fluent
Portuguese
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Native or Bilingual
About
People manager responsible for the development and management of the department; combined background of business education with firsthand startup experience; proven ability to work closely with cross functional and global team; and to quickly adapt to changing priorities, take initiative and work with a high sense of urgency.
Experience
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MaaS Global / Quicko
Jan 2021 – Oct 2022
Brazil
People Manager
▪ Responsible for the planning, development, implementation and maintenance of people management processes, including recruiting, training, performance evaluation and compensation ▪ Talent retention, development and culture dissemination, through onboarding, internal communication, team support, dynamics, recurring dialogues, promoting team building events, team pulsing surveys ▪ Management of the recruiting process using social media and channels, partnerships with institutions, consulting companies and Gupy platform ▪ Management of the office facilities and HR’s back office processes, vendors and third party’s management ▪ Implemented the Recruiting ATS platform Gupy, ensuring a faster and efficient recruiting process ▪ Worked in the carve out of Quicko to join Maas Global. Responsible for the personal department. Implemented the new back office, benefits, vendors and new processes, ensuring compliance and optimizing the workflow ▪ Responsible for the people data, ensuring best practices to enhance the business goals and guarantee people’s satisfaction at work, through programs, compensation analysis and leadership training
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Grabr
Mar 2017 – Jan 2021
San Francisco, CA
People Operations Manager and Brazil Operations Manager
▪ People Operations: ▪ Management of activities across 4 offices (SF, NY, Buenos Aires and Moscow) ▪ Implementation of people operations main processes; management of recruiting for new positions, onboarding for new hires, mentoring, building and maintaining reports, dashboards and metrics; administration of contracts, payroll and employee’s benefits; coordination and run monthly global call meetings and weekly leadership meetings ▪ Responsible for all vendors and third party’s management, including negotiation of contracts and invoices payments ▪ Organization of team building activities, creation and execution of programs around areas of improvements ▪ Brazil Operations: ▪ Managed Brazil’s Market Operations, accounting for 65% of Grabr’s total revenue. Owned the relationship with customers, managed and tracked processes ensuring outstanding customers experience for all the users in Brazil ▪ Provided customer support via Zendesk and Social Media for about 30 customers per day ▪ Recruited, onboarded and maintained relationships with about 50 partners in 12 months, growing the company's numbers of travelers in the platform and increasing GMV ▪ Developed marketing campaigns to drive acquisition of new customers to Grabr’s platform, including content creation tailored to the Brazilian market and owned translations ▪ Strategized and executed action plans, growing the number of orders by 150% in Rio de Janeiro, Brazil ▪ Created and managed Social Media content (Instagram and Facebook) and weekly newsletter
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Modify Watches
May 2016 – Mar 2017
San Francisco, CA
Partnerships and Customer Experience Manager,
▪ Managed Modify’s Partnerships program, accounting for 20% of our revenue. Built and maintained relationships with 1,000 partners to help them sell custom products to their shoppers managing the processes between art creation and creating strategies to increase final sales ▪ Oversaw Customer Happiness, helping drive a 70 NPS (Net Promoter Score) ▪ Designed and implemented processes to scale customer support, using tools like Streak, Helpscout and more
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Dafiti
May 2014 – Jun 2015
Brazil
Planning Analyst
▪ Developed the OTB (open-to-buy) model for the Home and Beauty department (20% of the company) to plan the season’s sales, scenarios and budget ▪ Studied products to be implemented in the Home and Beauty department helping increase sales by 15% ▪ Advised buyers of how to simplify portfolio and make the top 100 products more profitable ▪ Implemented daily follow-up process with buyers, leading to improved purchasing and lower spending
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EY
Sep 2013 – Apr 2014
Brazil
Financial Institutions Trainee
▪ Advised financial institutions on internal Due Diligence and Valuation projects in the Financial Services office ▪ Worked with senior consultants and managers in financial projects that led to new business
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Egon Zehnder
Apr 2013 – Jul 2013
Brazil
Human Resources Intern
▪ Researched professionals to fill positions for clients; mapped out companies’ hierarchies focusing on directors and their skills; created proposal letters; researched market trends for in-demand candidates to fill client needs ▪ Created portfolio with the top 100 financial executives from Brazil, which was used for all finance projects
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ITAU BBA Bank
Apr 2012 – Jul 2013
Brazil
Operations Intern
Areas of Management of Money Corruption Prevention and Treasury Department ▪ Researched the current situation of the Bank´s customers and suppliers; submitted monthly indicators of the area; supported managers with respect to fixed income funds; developed contracts and created presentations
Education
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Westcliff University
Jan 2018 – Apr 2020
MBA, Master’s in Business Administration with emphasis in Marketing
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UC Berkeley Extension
Aug 2015 – Aug 2016
Graduation, Global Business and Project Management
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Fundação Getúlio Vargas – School of Business Administration of Sao Paulo
Aug 2009 – Jun 2013
Bachelor’s Degree, Public Business Administration with an emphasis in Finance and Marketing
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