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Lucky Mdaweni

Podcast, Radio, Film & Television: Content Director, Creative Consultant, Exec Producer & Writer #NetflixAfrica #GlobalCitizen #FamilyFeud

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Intro
Johannesburg, South Africa
Creative Producer (Freelance) at NETFLIX AFRICA
Studied English Literature and Film Studies at University of the Witswatersrand (WITS)
Broadcast Media
linkedin.com/in/lucky-mdaweni-0014b8140
Joined June 24, 2021

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English
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Native or Bilingual
About
In my 15-year career, my experience as a writer, producer, content director, creative innovator, and production/project manager, in the broadcasting and film business, has spanned over various disciplines; including Podcasting, Radio, Television, Film and general entertainment. Having started my radio career at Metro FM as an intern producer and on-air contributor for their weekend breakfast show with Sheerez Government, simultaneously, juggling my position as an on-air presenter and producer at the campus radio station (Voice of Wits), and in later years I would return as Marketing Manager and senior producer for 3 more years. My radio career featured many other cameos in other stations, including a 3-year stint at Yebo Radio (VODACOM Retail station), then 947 as a programming and campaigns coordinator. And in 2020 I joined YFM as Executive Producer of the weekday breakfast show, #YMornings. As a coordinator at a major media company like Primedia, I learned to diversify my producing and creative skills. Sitting in strategy meetings, brainstorming, and briefing sessions with sales, marketing, digital, and video while still being part of the creative solutions team that conceptualized programming and station campaigns, running both on-air, digital and as on the ground activations. I was able to adapt my radio skills to serve my television career. Within a year of working as a junior producer/writer, I was promoted to senior producer and head writer for Trending SA on SABC 3, and under my leadership, the show received its first SAFTA nomination for Best Talk Show. Other producing and writing credits in Television include; Researcher and Questions Writer Family Feud AFRICA (S1). And this year, I was producer/production manager for a Global Citizen special Documentary, #VAXLive which was broadcast on ABC, CBS, and NBC Networks. Recently, I was brought in by NETFLIX AFRICA as a Creative Producer (Freelance) for an upcoming project planned targeted at an African audience, responsible for content development and overseeing all creative elements of the project. I have deep creative production experience (studio, location, agency, freelance, or in-house) and regardless of scale. I have excellent communication (written, verbal skills) and am able to present ideas thoughtfully and articulately, whether to a room of business marketers or a room of designers. I also have an eye for creative quality (especially as it pertains to resourcing), and an expert understanding of the creative process, and support exploration of high creative standards.
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Experience
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NETFLIX AFRICA
Aug 2021 – Present
Johannesburg
Creative Producer (Freelance)
As the Creative Producer of the (UPCOMING) project, I was responsible for content development and overseeing all creative elements of the project. Developing Netflix Original podcast for the African market, which is more broadly about pop culture and features African stars promoting TV shows and movies, and exploring the most exciting projects on the Netflix platform. One of my roles as the podcast producer is to oversee the production of episodes and pitch in fresh ideas for shows. I have a high-level knowledge of podcasts and episode concepts. Guest Research and Scheduling: look for guests or influencers who can share their expertise or experiences based on the episode’s topic. Direction and Editing: One of my key responsibilities as the leading producer is working on all aspects of audio production. Team Leader: As a podcast producer, I also provide support to the host and the rest of the team throughout the conceptualization and production process, and providing reports and even tracking episodes that are relevant to the upcoming one. Other Responsibilities: Concept, write, produce and deliver promotional materials, including Episodic promotions, program launches, acquired & original promotions, behind-the-scenes promos & vignettes Direct and collaborate with video and sound editors, Studio FX graphic designers, project coordinators and announcer talent. Supervise project assignments with outside promotion production companies. Actively participate in FX Suite branding and series creative campaigns, providing diverse perspectives and on brand initiatives. Assist Content & Editorial executives in various managerial and administrative duties. Identify new hosts, hire producers, writers and work with creators outside of the Netflix brand.
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Global Citizen
Mar 2021 – May 2021
Johannesburg
Producer/Production Manager
Produced the short film as part of the Global Citizen VAX Live Special. My job was to help define the narrative of the film, set the scope, and ultimately frame the documentary story. Amongst my other responsibility included finding subjects for the doccie. Another big part of my job was location scouting and management of the whole production. Additionally, it was up to me to get any last-minute release forms are signed and addressed, and up to date on all matters of privacy law and fair use.
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YFM
Feb 2020 – Mar 2021
Johannesburg
Executive Producer
My general tasks as executive producer of #YMornings included: Conceptualising content solutions for both the brand and commercial partners The ability to deliver breaking news fast, and feature coverage that engages. A deep understanding of the digital landscape and the needs of YFM listeners. Generating and researching ideas for programs and pitching for commissions Developing content, writing material for scripts. Producing pre-production briefings for presenters, technical staff, and other contributors Managing the logistics of getting people, resources, and equipment for outside broadcasts, or any other projects. Sourcing potential contributors and interviewees Curating programming that is engaging to the audience and content that can be repurposed for the station's commercial gain.
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Family Feud Africa (Season 1)
Oct 2020 – Feb 2021
Johannesburg
Senior Questions Writer/Researcher
SAFTA Nominated for Season 1 of #FamilyFeudSA I was responsible for conceptualizing and scripting Questions for Family Feud SA (Season 1) and Family Feud Ghana (Season 1) Conceptualize and scripting questions for polling, rehearsals, and for the live taping of the show, Supervising and coordinating polling sessions with volunteers, answering the survey questions before the show recording Supervise questions writers of the show, while liaising with key management on progress and performance throughout the course of pre-production. Managing the team's creative treatment of the script Including creating content solutions for brand placement, in terms of the commercial partners - KFC Schedule briefing times for talent, executive team, and Mr Steve Harvey
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Trending SA
Oct 2017 – May 2019
Johannesburg
Head Writer/Senior Producer
My General Tasks as Head writer for Trending SA included: Supervising the work of the Content Producers and wider production, while providing support and training guides for both the creative team and presenters for on-camera and VO. Deliver consistent, fun, and creative content, every day. Scripting daily content, supervising scripts, and managing the team's creative treatment of the script ● Oversee the scheduling of interview guests ● Finalize script and then present the script to hosts and executive team before shooting. ● Content directs the live show from the control room. ● Schedule briefing times for talent, executive and production team
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Primedia/947
Nov 2015 – Sep 2017
Johannesburg
Programming and Campaigns coordinator
I was involved in developing and executing consumer-related marketing strategies for advertisers to run on the station. Mainly responsible for taking the lead on all aspects of production. From the agency/commercial client briefing, right through to delivery. All the while providing consistent, effective, and innovative solutions across multiple media and project types. ● Other responsibilities included conceptualizing, scripting, and liaising with Sales, Production, Digital, and the Programming team, and eventually briefing talent on the execution ● Monitor all running campaigns and promotions, to ensure client’s objectives are met.
Education
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University of the Witswatersrand (WITS)
Feb 2004 – Mar 2009
Bachelor's of Arts, English Literature and Film Studies