B2B business growth – in any form – quickens my pulse. Doing it smarter, faster, and easier is my passion. Why? Because business solves problems and meets needs.
People assign various descriptions to the value I bring situations and relationships: philosopher, catalyst for change, innovator, out-of-the-box visionary, big-picture thinker, positive energy, a ‘possibilitarian’. Myself, I’m motivated by facilitating transformation, creating fresh results from current situations and actualizing potential in business. (And I like using both sides of my brain!)
Making a difference and helping people live happier is rewarding and fun. Besides, happy people make things happen, in which case we all win.
Words are my friends too. I enjoy conceptualizing then writing sophisticated books, blogs, white papers and other digital assets to educate and deliver value to target audiences as well as position for industry authority. I'm known for my speed... my record to date is writing, editing and publishing three books in eight days. (Not likely to do that again!) ;+)
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WHO I AM & WHAT I DO
✔ I am a BUSINESS STRATEGIST and ADVISOR – the experience a brand delivers is the only differentiator that matters in business. Continuous transformation is the growing edge for next-level results.
✔ I am a WRITER and CONTENT STRATEGIST – specializing w/ B2B marketers & entrepreneurial thought leaders to attract their right customers and communities through compelling copy and books that build their platform and impact.
✔ I am a RESULTS ACCELERATOR and VISIONARY CATALYST – I love seeing and articulating new possibilities, then helping to make them happen quickly and easily.
MY SPECIALTIES B2B Business Strategy | Digital Transformation | Strategic Planning | Brand Development | Holistic Business Mapping | Industry Analysis | Content Generation | Digital Marketing | Customer Experience & Message Mapping | Thought Leadership Platform-Building | Copywriting | (Fast) Book Writing | IT Vertical
Experience
XTIVIA
Apr 2018 – Aug 2020
Colorado Springs, CO
Lead Digital Strategist
Reporting to the CEO, my role was to understand and develop the digital touch points that customers interact with every day for XTIVIA. I helped create strategic communications, marketing and advertising campaigns that use these touchpoints to their fullest effect, building XTIVIA’s brand image across the digital space. I was also a sounding board for content development, an industry / competitive analyst, and supported internal process documentation. My work touched all aspects of the enterprise as a result of streamlining and upshifting processes, messaging, and thought leadership.
My responsibility was to combine innovation, trends insights, and progressive thinking to connect various aspects of the business and support driving growth opportunities. It was about creating an integrated, powerful, and compelling experience for customers and employees, as well as facilitating strategic insight and planning in the company. In essence, to help spearhead a larger digital transformation initiative in practical terms.
XTIVIA is unique within the B2B enterprise tech space due to both an earned reputation as a company that implements and supports IT solutions that meet specific client requirements but also delivers regardless of project complexity.
Service areas include Data Strategy & Governance, Enterprise Application Development & Integration, Cloud Solutions, Workflow Management, Business Intelligence, Business Process Management, Intranet & Extranet Portals, Customer Relationship Management, Data Warehousing, Database Support & Management, Enterprise Information Management, Digital Experience Solutions, ERP for Government Contractors and Licensing.
Specialties: Digital Transformation | Brand Development | Marketing Strategy | Content Generation | Thought Leadership | Industry Analysis | Storyteller | Strategic & Competitive Analysis | Client Value Analyst | Sales Process | Brand Archetypes
