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Maja Säholm Westling

Content manager, social media executive & virtual assistant

Hello there! My name is Maja, I am 26 years old, and I originally come from Sweden. In my past 10 years of working, I have gained a great extent of experience within the areas of fashion sales (mainly luxury), wholesale- and office administration as well as content management, marketing, social media, and SEO. Coming from a small city outside of Stockholm and having already moved out from home by the age of 17, I learned early in my life how dedication, hard work versus smart work and impeccable organization looked like. My biggest passions have always been fashion and exploring the world, which led me to move to London by myself at 19 years old. Now, 7 years later, I have worked for some of the most prestige names within the fashion industry such as Louis Vuitton, Harrods, Saint Laurent, Ralph Lauren Vanessa Bruno, all as a client advisor and elite associate. I more recently worked for Luxottica HQ (wholesale) for over 2.5 years, taking care of some of their largest Nordic Key Accounts. I had a key role liaising between different departments internally between London and Italy as well as a key role externally in terms of customer satisfaction, handling complaints, weekly administration, and reports to my accounts and managers, overseeing international orders, shipments, opening new boutiques, liaising with the buyers for their new assortments' and more. My sincere passion for not only fashion but also working with -and understanding- people has led me into a deeper interest for social media management, advertising and creating engaging platforms. I have marketed brands as an influencer on my personal social media channels over the past 4 year and spent one year working for the high-end boutique PR & marketing firm Casale and co. in Knightsbridge, dealing exclusively with luxury brands, corporate businesses and HNWI. In my most recent role as editor, advertising, and social media manager for, I managed all content, SEO strategies, social media, handle advertisers and collaborations, also our own staff. I have since starting at successfully driven the audience from 20.000 readers per month to 100.000+ readers per month. I have learned so much over my past 10 years about working with people from all around the world, understanding different personal cultures and work cultures. As well how to handle and multi-task large quantities of projects and tasks under pressure without losing any quality of work. My experiences in life have made me extremely comfortable operating, organizing, and multitasking independently and in teams. I am reliable, love to learn and further develop, enjoy teaching others, and seeing my own -and others, learning development. I simply thrive in a busy environment. Now, as I'm switching over my workload to fully freelance based work, I'm looking forward to be helping your business! Kindest regards, Maja
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Oct 2020 – Present
Remote (HQ in London, UK)
Editor, Social Media & Advertising Manager
Reporting directly to company’s founder I: • Editor  Oversee, plan and produce all content being published on the magazine.  Research, read, edit and write copy.  Managed and trained four executive writers through weekly calls, emails and SEO focussed feedback.  Analyse reader trends and readers’ interest of financial, worldwide news.  Establishing the magazine on the market via networking worldwide.  Increased our internal company structure.  Liaised and created profitable relationships with 8 affiliate marketing programs.  Increased our organic reach and monthly readers from 20 000 per month to 100 000 per month. • Social media  Singlehandedly built and driven the company’s social media platforms, LinkedIn, Facebook & Instagram.  Created the advertising and marketing plans for  Increased our social media engagement with 17% within 4 months of building our platforms (FB ads, Instagram algorithm and hashtag strategy). • Advertising  Drive sales growth by executing strategies for increased advertising opportunities. I was able to close large, strategic deals using my expert negotiation skills.  Source advertising opportunities: make cold and warm calls to appropriate companies suitable to advertise with the magazine in order to present our offers and the value advertising with us bring.  Developed and implemented business proposals and evaluated pricing for all offered advertising packages.  Created profitable relations with local and international companies.