Mamta Banga

About

In the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m a person who adapts herself to the requirements of the organization. I am an organized, ambitious professional with a dedicated work ethic and attention to detail that has garnered me a number of editorial positions within separate media outlets, as well as a Master’s degree in media studies. Using my excellent writing, editing, and communication skills, I find ways to improve the visibility of organizations, and consistently strive to boost the productivity of everyone around me.

Experience

Utrecht Central

Sep 2020 – Present

Content Writer

• Researching and generating content ideas offering local insights about the city • Writing a variety of content on various genres, such as art, culture, entertainment, events, etc., keeping keywords and SEO practices in mind

Social Eyes

Jan 2020 – Jan 2021

Remote

Digital Marketing Manager

• Managing digital marketing accounts of India-based organisations • Increased brand engagement & traffic for prominent clients • Designing and monitoring campaigns for product promotions and new launches

Microsoft

Oct 2016 – May 2018

Noida, India

Senior Assistant Editor

• Head of business and technology vertical • Solely responsible for bringing the section among the top 3 business portals in the country • Created content based on SEO best practices • Wrote content for marketing and sale of financial products • Was responsible for taking editorial decisions based on data from analytics tools Chartbeat and Ominture • Handled a team of five people, monitored and evaluated their performances on a regular basis

Inspired Traveller

Apr 2016 – Dec 2016

Remote

Freelance travel writer

• Created travel content for the startup • Increased audience engagement and sign-ups with creative social media campaigns (Facebook and Instagram)

Hindustan Times

Aug 2011 – Sep 2016

New Delhi, India

Senior Content Producer

• Wrote, edited and proofread articles for the business and technology section of the newspaper as well as the website • Designed and created pages using Adobe InDesign and custom DTP software Méthode • Created effective social media content for web platforms • Was responsible for editorial decisions based on Chartbeat data

Mindworks Global

Aug 2010 – Aug 2011

Senior Copy Editor

• Created print-only and online editions for Hewlett-Packard (HP) • Produced and designed error-free editions using Adobe InDesign

Asian News International (reuters)

Nov 2007 – Jul 2010

New Delhi, India

News Producer

• Led a team of 10 people, mentored and provided content solutions to new hires • Packaged and wrote scripts for video news stories on composite Indian and International issues for Reuters • Produced important events of national and international relevance, such as 2008 26/11 Mumbai terror attacks, 2008 US elections, and 2009 Indian parliamentary elections, among other

Images Multimedia Pvt Ltd

Aug 2007 – Nov 2007

New Delhi, India

Business Coresspondent

• Wrote B2B content for the group's B2B business and food retail magazines respectively, Images Retail and Progressive Grocer • Interviewed Indian business leaders and entrepreneurs

India Today Group

Jul 2006 – Jun 2007

New Delhi, India

Trainee Features Reporter

• Covered and wrote articles for entertainment, soft news, page 3 news, and sports events; Have more than 80 bylines to credit • Interviewed celebrities from all genres

Education

University of Amsterdam and Aarhus University, Denmark

Sep 2018 – Jun 2020

Master's, Media, Journalism and Globalization

INGOU

Aug 2012 – Aug 2013

Post Graduate Diploma, Mass Communication

GGSIPU

Aug 2004 – Aug 2007

Bachelors, Mass Communication

Skills

Languages