Marco Jacobs, UX Designer

About

As a Senior UX Designer, I bring over a decade of experience in crafting intuitive and engaging user experiences. My passion lies in bridging the gap between user needs and business goals to create impactful digital products that delight and empower users. My design process involves extensive user research, persona development, and user testing to gain a deep understanding of the target audience. From there, I create wireframes, prototypes, and high-fidelity designs that prioritize usability, accessibility, and visual appeal. I'm skilled in a variety of design tools, including Sketch, Figma, Adobe Creative Suite, and InVision, and I'm constantly learning and experimenting with new design techniques and technologies to stay at the forefront of the field. Ultimately, my goal as a Senior UX Designer is to help organizations create products that not only meet user needs but also drive business success through a seamless and enjoyable user experience. Please see my portfolio in which I explain my thinking processes. Portfolio:

https://marcojaco.myportfolio.com/

Experience

Freethinking

Apr 2022 – Present

Johannesburg; South Africa

Senior UX Designer

- MTN – Mobile App (Jan 2023 - Current) Design the mobile app for a number of African countries along with an agile team of approximately 125 members. Roles and Key Responsibilities • Work in an agile environment, alongside BA and development and product owners. • Allign with partners in Africa to understand business rules that will influence the design complexity of the app. • Understand acceptance criteria working closely with the business analysts. • - Standard Bank (Sept 2022) Acting as a senior designer working in an agile team of 119 members. we designed solutions for the online mall owned by the bank. In this project, I spent a lot of time meeting with stakeholders, and product owners to understand the task requirements and designing within strict boundaries. Roles and Key Responsibilities • Work in an agile environment, alongside BA and development and product owners. • Follow a design process from discovery phase through research, planning, design to low fidelity prototyping. • Work closely with BA and Dev to understand acceptance criteria and business rules. • - Discovery Bank (April 2022) Design an eBoarding system that would allow all users involved in the process to have a clear view of the process progress, requirements involved and outstanding documents so that they can easily contribute their part without having to repeat work. Roles and Key Responsibilities • Collaborate with product management and engineering teams to define and implement innovative solutions. • Take ownership of allocated projects. • Apply human centered design to arrive at meaningful solutions adding value to the product. • Use UX methodologies to define pain points, gain points and understand the user journey. • Create user journey mapping, user flow, wireframes, and prototypes. • Present concept ideas to product manager and steak holder by means of clickable prototypes. • Tools: Figma, Miro, Jira, Confluence

EPG Group

Apr 2021 – Feb 2022

Sydney; Australia

UX Designer

Achievements • Designed new onboarding flows that met the user’s needs by taking their entire journey into consideration. • Simplified complex assignment creation procedure into a easy to complete user flow. Roles and Key Responsibilities • Collaborate with product management and engineering teams to define and implement innovative solutions. • Take ownership of allocated projects. • Apply human centered design to arrive at meaningful solutions adding value to the product. • Use UX methodologies to define pain points, gain points and understand the user journey. • Create user journey mapping, user flow, wireframes, and prototypes. • Present concept ideas to product manager and steak holder by means of clickable prototypes. • Tools: Figma, Miro, Jira, Confluence

Service Today

Nov 2020 – Sep 2021

Sydney

UX / Product Designer

Achievements • Identified and designed a solution call centre to retain lost leads, allow for auto fill and saving data allowing the call centre agents more time with the client. • Design a walk-through solution resulting in higher volume of calls handled and more effective data gathering. • Design a field app for technicians that would integrate with office management, allowing for live actions like flat rate quoting, material purchases, cancellations and media-based site assessments. Roles and Key Responsibilities • The project is to design a brand-new field service management system for the use of plumbers and electricians. From the point where the call center receives a booking, sending that through to dispatch where the job gets assigned to a technician in the field. • Responsible for a full end to end user experience solution from inception to delivery following an iterative design process. Designing an agent console for Microsoft desktop and an iOS app for the field technicians. • UX User Research: Physically spending time with technicians on the road to study their interaction with the app and their clients. Also spending time in the call centre and dispatch office to study how the software effects their efficiency, identifying pain points and gain points. • Planning and analyzing with the help of story maps, service blueprints, user understanding canvas, value proposition canvas, personas, and competitive analysis using Miro board to illustrate design process • Liaise with senior partners, senior director and developers on a regular basis to discuss short- and long-term goals and strategies. • Wireframes and working prototypes using Adobe XD which I use to conduct user testing and welcome more user feedback.

Kounta

Sep 2018 – Mar 2020

Sydney

UX/UI Design

Achievements • Designed a split billing workflow on the point of sale allowing the server to split the bill split by items and allowing customers to pay and receive separate receipts Roles and Key Responsibilities • Framed the problem with the jobs to be done framework using existing user research information. • Explored the solution space by doing competitor analysis and other tools that allow splitting of bills. • Used Figma for the wireframes and clickable prototypes • Iterated designs based on customer feedback via internal stakeholder

Education

TAFE

Feb 2019 – May 2019

UX/UI Design, Design

Marco Jacobs

UX Designer

Skills

Languages