Marco Relano

About

Dynamic professional with a proven track record in optimizing digital marketing operations, ensuring timely and error-free campaign delivery, and driving results through strategic coordination and performance insights.

Experience

MIMS Pte Ltd

Jan 2024 – Present

Makati, Metro Manila, Philippines

Senior Digital Operations Executive

* Design and implement systems to streamline the standard operating procedures for the company’s digital products. * Identify and recommend system designs to improve and automate key business processes. * Partner with cross-functional teams to provide technical support for ad banners hosted on Google Ad Manager. * Manage the deployment and performance of ad banners, optimize as necessary, and deliver performance insights.

MIMS Pte Ltd

Jul 2017 – Dec 2023

Makati, Metro Manila, Philippines

Digital Operations Executive

* Oversee the end-to-end delivery of Electronic Direct Mail (eDM), from scheduling email blast dates and times to generating comprehensive reports. * Coordinate the deployment of ad banners on the MIMS.com website, ensuring seamless booking of deployment timelines and timely reporting. * Manage the delivery process of online course modules, from initial preparation to final reporting. * Provide technical recommendations and solutions to support managerial decision-making. * Related to Hubspot CRM: - Check the client-provided eDM materials before building it, do the required tests, confirm with Business Manager for final approval, then schedule for email blast. - Create and update email templates and modules - Manage landing pages and forms

Prime Publishing LLC

Jul 2017 – Feb 2021

Chicago, Illinois, USA

Email Campaign Officer / Team Leader

* Oversee the team’s weekly objectives, ensuring all tasks are completed accurately and delivered on time. * Develop newsletters in alignment with the provided calendar and templates from the Editor, perform thorough quality checks, schedule email blasts, and generate weekly and monthly performance reports. * Prepare promotional emails based on client-supplied materials, ensuring thorough quality checks before scheduling email blasts on designated dates and times. * Assist with CMS-related tasks, including updating website content (including meta tag keywords, meta descriptions, tags) and converting blogger submissions into published articles. * Preparation of weekly and monthly website performance reports.

Education

Bestlink College of the Philippines

Jun 2010 – Apr 2014

Bachelor's, Information Technology

Skills

Languages