Maria del Pilar Martinez, Marketing specialist

About

Strategic thinker, with emotional intelligence, excellent communication and work management strategies. I think about my work results in terms of their business impact. I am passionate about the digital environment and implementing projects and ideas with social impact.

Experience

Start-up heatmap europe

Jul 2018 – Present

Remote

Market Research

Worked with the leadership team to gather and organize data on the startup ecosystem within the Latam region. Established a workable and easily updateable database for internal research and analytics processes. Coordinated with an international team of researchers to meet deadlines and requirements.

Rappi

Jan 2021 – Dec 2021

Remote

International growth analyst

Develop and maintain daily content for Rappi. Collaborate and communicate with marketing and operations teams to integrate the content. Plan and generate content marketing campaigns and strategies that drive business objectives for the users. Design a plan for the acquisition of users, downloads of the application, and growth of sales. Monitor the effectiveness and success of initiatives and projects. Keeping the events and campaigns up to date

Colegio los pinos

Sep 2018 – Jan 2021

Ecuador

Digital manager

Tasked with starting the Marketing Department of a private school encompassing preschool, middle school and high school. Elaborated marketing and communication plans for each level to recruit new students, improve social media presence and increase alumni engagement. Developed social media campaigns and outreach programs to promote the school brand and services. Reinvented social media presence, web site, and brand concept for the preschool. This was done mainly through Wordpress and Adobe Illustrator. Managed outreach and leads through CRM tools. Provide data-driven reports measuring engagement, recruiting statistics, and social media interactions on Facebook, Instagram, Youtube.

Fire advertainment

May 2017 – Dec 2017

Ecuador

Community data analyst

Analyzed and created reports for private clients on the performance and engagement of their social media marketing campaigns. Developed these reports by tracking critical KPIs and incorporating past performance and historical data. Worked with over 10 brands ranging from multinationals such as Coca Cola and General Tire to small private businesses.

Education

Universidad De los hemisferios

Jan 2014 – Feb 2018

Bachelor’s degree , Business administration

Maria del Pilar Martinez

Marketing specialist

Skills

Languages