Mariam Naa Dedei Aryeetey, Competent Marketing Manager & Excellent Business Administrator.

About

Strong expertise in sales, marketing and business development to deliver substantial revenue growth in highly competitive and diverse business markets. Capable of providing strong brand positioning with well-directed campaigns and strategies to enhance a company's ability to capture profitable markets. Multi-faceted skills in building relationships, expert in navigating business politics and road blocks, training and development of talents, and driving exceptional growth and profitability in the media, advertising and travel industries.

Experience

TV AFRICA LIMITED

Dec 2021 – Present

GHANA

NEWS ANCHOR & PRODUCTION ASSISTANT

News Anchor for the Weekly News Review show with good ratings and audience engagement. Deliver local news and feature reports in public television style news productions. Co- Editor for Business News; fact-check breaking news headlines by performing background research, contacting experts or witnesses and conferring with lawyers to comply with legal boundaries for sensitive stories. Establish and maintain relationships with credible sources. Follow-up on leads for information regarding news and events. Transcription of audio and video materials. Deployed to news events locales to provide on-the-ground broadcast solutions and news coverage. Covered special events and breaking news with eye for detail and tenacious pursuit of important information. Freelance Writer for the international Pan Africa Visions Magazine.

Youth Arise Organization

Jun 2021 – Present

GHANA

HEAD OF COMMUNICATIONS & MEDIA PROMOTIONS

Oversee strategies to communicate company promotions, events and services to clients to increase brand awareness. Oversee the maintenance of corporate website using content management systems and associated plugins. Improved page content, keyword relevancy and branding to achieve search engine optimization goals. Lead a team of 35 talents to generate original contents and moderate online community members. Execute actionable plans to grow and maintain social media followings through telling of impact stories in collaboration with other departments of the organization. Producer & Creative Director of the organization’s YouTube Retrospect Show. Coach Ambassadors company-wide on content creation best practices.

Corporate Travel & Tour

Jul 2018 – Aug 2021

GHANA

TRAVEL ADMINISTRATOR & MANAGEMENT ASSISTANT

Improved overall administrative operations of the company. Automated office systems, optimizing client and data communications as well as records management. Worked with the Billing & Settlement Plan & E-Travel systems of the company to digitize account auditing and revenue generation. Improved customer experience and maintained operational proficiency in coordinating both international and domestic travel accommodations for customers, visa processing, arranging for airfares. Developed loyal clientele base due to research skills and keen understanding of travel budgets.

Ghana Book Development Council

Sep 2019 – Aug 2020

Accra, Ghana

NATIONAL SERVICE PERSON & PERSONAL ASSISTANT

Performed administrative tasks, media, and public relations services. Audited documentations to identify errors and documented findings for review and action. Served as an assistant to the Literacy Promotion, Distribution and Sales Managers respectively. Gained in-depth understanding of company products, systems and policies to give expert support. Shadowed Educationists and Research Strategists and enhanced my knowledge in Reading and Literacy Promotion activities. Assessed over 2000 reading materials to be used for reading and literacy promotion projects in various districts in Ghana

Education

UNIVERSITY OF GHANA

Jan 2015 – Jan 2019

Bsc BUSINESS ADMINISTRATION, MARKETING & ENTREPRENEURSHIP

Mariam Naa Dedei Aryeetey

Competent Marketing Manager & Excellent Business Administrator.

Skills

Languages