Mariana Michelena, Marketing & Communications Leader | Biodecoding | Emotional Intelligence

About

Innovative leader with +10 years of experience, responding to customer requests, achieving the highest efficiency and productivity with an analytical mind and great business vision. Interest in researching the latest trends and keeping up to date with Digital Marketing and I have top experience on Customer Engagement, Communication & Negotiation, Content Consultant; among others. Multitasking ability, empathy and team management. Passionate about the evolution of technology and how it impacts consumer trends, habits, communications and expectations.

Experience

Green Horizon Services

Jul 2021 – Present

Atlanta, GA

Marketing & Communications Leader

• Optimize both internal and external channels focusing on introducing Digital Marketing components, and implemented a new branding strategy to make it more effective and consistent across all areas and activities. • Manages company website content and design. • Develops creative for flyers, marketing materials, and promotional materials. • Coordinate communications to members and stakeholders including managing website content and developing content.

Bill Gosling Outsourcing

Jun 2020 – Jun 2021

San Jose, Costa Rica

Business Development Manager

Assisted team inquiries from customers regarding their automotive financed loans. • Providing regular feedback to a team to assist with development, growth and appropriate adherence to guidelines, regulations, policies, and procedures. • Assisting in training new associates, troubleshooting and problem resolution of issues.

Copa Airlines

Jun 2014 – Jun 2020

San Jose, Costa Rica

Customer Experience Leader

• Flight reservation management, review and confirmation of business class promotions, supervisory experience in broad areas of corporate travel including air travel and hotel reservations e-ticketing and boarding pass processing. • Obtained a corporate accounts yearly growth of 20% by building a relationship with them to achieve long term contracts. • Work with business partners to ensure we are meeting all operational metrics. • Opening of the loyalty program Connect Miles; drove marketing initiatives to increase product visibility and market performance. • Recognition for leadership and compliance with business standards and policies, seeking to optimize the behavior of the work team, benefiting the image of the company. • Assigned Team Trainer for new hires via coaching and monitoring new employee progress. • Supervise flight service operations with hightened awareness of secutiry risks, in full compliance with federal guidelines and regulations, guaranteeing Federal Aviation Administration (FAA).

Education

Costa Rica University

Jan 2010 – Jan 2014

Business Administration

Mariana Michelena

Marketing & Communications Leader | Biodecoding | Emotional Intelligence

Skills

Languages