Marica Nelson

Social Media Manager

Message

Intro

Japan

Project Manager at NEW ORDER INC.

Studied Business - Marketing Research and Analytics at Texas Tech University

Studied International Business at University of Texas - Alrington

Apparel & Fashion

linkedin.com/in/maricanelson

Joined March 6, 2025

Skills

Languages

English

Native or Bilingual

Japanese

Native or Bilingual

About

Multiculturalism: My experience and background in both the Western and Eastern worlds shape my creative vision, making it uniquely valuable. My ability to understand different perspectives also enables me to thrive as a team player in diverse environments. Retail Marketing: With extensive experience in retail, particularly within fashion brands (but not limited to), I specialize in engaging Gen Z and Millennial audiences—an area where my expertise truly shines. Collaboration: I frequently work in remote settings, which has honed my efficiency in communication. My mission is to simplify processes and enhance collaboration, with clear and effective communication at the core. Adaptability: With education and work experience in both the U.S. and Japan, I’ve become a highly adaptable professional. My enthusiasm for learning new skills and knowledge allows me to quickly absorb information, making me a fast learner.

Experience

NEW ORDER INC.

Apr 2024 – Present

Tokyo

Project Manager

- Optimized content strategy through data-driven analysis, achieving a 17% increase in impressions and a 63% growth in total engagements for clients, including a renowned French luxury fashion house, a Swiss outdoor brand, an American denim brand, and others. - Boosted average engagement rate from 2% to 8% by implementing interactive posts by creating locally relevant, storytelling and interactive content - Manage social media ad budgets of $5000 monthly, achieving a 15% increase in click-through rates (CTR) and 20% decrease in cost-per-click (CPC) - Managed a newly opened account, surpassing 50% of key performance indicators (KPIs) within 7 months by creating platform-specific content and launching targeted campaigns tailored to the brand’s target demographics

adidas

Jul 2023 – Mar 2024

Tokyo

Digital Publishing Specialist

Sneakersnstuff

Oct 2022 – Jun 2023

Tokyo

Sales/Social Media Associate

Education

Texas Tech University

Aug 2024 – Mar 2025

Master of Science, Business - Marketing Research and Analytics

University of Texas - Alrington

Aug 2018 – Dec 2021

Bachelor of Business Administration, International Business