User's Cover Picture

Marinda Stuiver

SEO Content Writer

Intro

Durban, South Africa

Digital Content Writer (Freelance & Remote) at Freelancer Various companies

Joined May 8, 2025

Skills

Languages

English

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Native or Bilingual

About

Hi, I’m Marinda Stuiver, a digital content writer and marketing project manager with a passion for crafting content that’s not just SEO-friendly but human and helpful. My background spans from technical sales and offline marketing in the ‘90s to a full-time focus on digital content and SEO strategy since 2016 — and I’ve loved every step of that evolution. I create clear, engaging, concise, and credible content that aligns with Google’s E-E-A-T guidelines. Whether I’m optimizing a landing page, writing a blog post, or crafting meta descriptions, my goal is always the same: connect with real people and deliver content that adds value. I’ve worked with B2B and B2C clients across the U.S., helping them improve visibility and engagement, most recently at Graphite Growth and Wendt Partners. I’m also a strong collaborator who enjoys working with designers, developers, and marketers to bring campaigns to life. Tools like WordPress, HubSpot, and Google Analytics are part of my daily workflow, and I’m always exploring new ways to improve strategy and performance, especially search trends and user behavior. Outside of writing, I love simplifying complex topics, mentoring others, and finding creative ways to make content work smarter, not harder.

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Experience

Freelancer Various companies

Oct 2023 – Present

Remote

Digital Content Writer (Freelance & Remote)

SEO: - Optimized on-page SEO elements including headers, meta tags, and image alt text - Created content aligned with Google’s E-E-A-T principles to enhance brand credibility and authority. - Strengthened internal and external linking strategies to improve user flow and SERP performance. Writing and editing: - Delivered clear, engaging, and human-centric copy tailored to consumer behavior and brand voice. - Adjusted tone and style seamlessly for various B2C niches, from finance to contracting. - Maintained high editorial standards with strong grammar, precision proofreading, and minimal client revisions. - Wrote engaging meta descriptions and excerpts within character limits to drive organic click-through rates. - Structured content for scannability, improving readability and time-on-page metrics. - Content Strategy: Applied insights into the customer journey to guide content tone and CTA placement. Collaboration & Communication - Responded efficiently to editorial feedback, ensuring 100% client compliance and tone-of-voice alignment. - Adhered strictly to evolving brand guidelines while maintaining originality and voice consistency. Tech & Tools - Used Graphite to analyze and refine content performance. - Worked within Google Workspace for real-time collaboration and document management. - Project management using Notion - Communication via Slack

Wendt Partners

Sep 2023 – Sep 2024

New York, United States

Content Creator (Remote)

- Implemented communication strategies to drive continuous growth through agile sprints. - Researched and created E-E-A-T content for US and international audiences, optimizing SEO with targeted keywords to increase organic search engine traffic by 8.26% for a client in the first month. - Distributed strategic content via e-mail and social media campaigns over three-month agile sprints following link-building guidelines and strategies. - Developed engaging, industry-specific content for B2B, B2C, and SMB clients across various sectors, including lead generation, blog articles, case studies, and gated content like e-books and infographics. - Edit web content to meet Google guidelines and repurpose older content to deliver updated complaint articles. - Improved workflows and compliance with client guidelines in HubSpot Marketing Hub and WordPress blog updates, including on-page SEO. Writing and editing: - Clear, engaging, and audience-focused writing - Adaptable tone and voice - Strong grammar and proofreading skills - Crafting compelling headlines and meta descriptions - Formatting for readability and scanability SEO: - Keyword research and placement - On-page SEO optimization (headers, meta tags, image alt text) - Understanding of Google’s E-E-A-T and search intent - Link building (internal and external) - Competitor and SERP analysis - Familiarity with tools like Google Analytics, Ahrefs, SEMrush, or Surfer SEO Collaboration and Communication: - Working with designers, marketers, and developers - Taking and applying editorial feedback - Following brand guidelines and tone of voice Tech & Tools - CMS platforms (e.g., WordPress, HubSpot) - SEO optimization tools (e.g., Graphite, Yoast) - Google Workspace and collaboration tools - HTML/CSS basics for content formatting - Used the ClickUp project management platform - Slack, Zoom, and Teams for communication