Mario Perry, Marketer | Data Analyst

VICTORY HUMAN SERVICES, INC

Nov 2023 – Present

Marketing Consultant

Efficiently manage a marketing budget of $200,000, ensuring optimal allocation for maximum ROI. Strengthen and expand strategic partnerships, fostering collaborations with key stakeholders to enhance brand visibility and market reach. Oversee and implement strategies to optimize the operation of the company website, ensuring an enhanced user experience and improved online presence. Identify and execute events and initiatives that significantly increase referrals, driving organic growth and expanding the customer base. Develop and execute robust social media advertising campaigns, coupled with engaging content creation, to elevate brand awareness and engagement across various platforms. Spearhead effective email marketing campaigns, leveraging segmentation and personalized content to nurture leads, enhance customer retention, and drive conversions Implement tools and strategies to monitor website traffic, analyzing user behavior and trends to make data-driven decisions for continuous improvement. Establish and implement key performance indicators (KPIs) to measure the success of marketing efforts, ensuring alignment with overall business objectives. Generate and present comprehensive monthly reports on marketing KPIs, providing insights into performance, areas for improvement, and strategic recommendations for achieving marketing goals. Contribute to the development and execution of a comprehensive marketing strategy, aligning marketing initiatives with overall business objectives and market trends.

Chick-fil-A

Aug 2023 – Apr 2024

Marketing Director

Led the department autonomously, demonstrating self-starting initiative and pioneering the development of systems to drive company growth. Established efficient task delegation methods, optimizing operations and fostering organizational effectiveness. Executed marketing plans driving a 10% increase in sales, gained 1,500 net social media followers, hosted 4 weekly events with 2 samplings, and ran ads reaching 100,000 monthly. Planned and executed campaigns, increasing a low Daypart by 10% and attracting 50 new app users monthly while retaining a daily customer base of 2,500. Managed online presence, generating 3,000 new followers while maintaining a net gain of 1,500, optimizing customer interactions and driving sales. Cultivate and maintain relationships within the local community, partnering with schools, organizations, and local businesses to enhance brand visibility and contribute to community growth. Collaborate with external partners to create impactful advertising materials and press releases that highlight our offerings and values. Effectively managed a marketing budget of $24,000 annually, with additional allocations for events, ensuring optimal resource allocation and cost-efficient execution of initiatives. Utilize data and analytics tools to measure the effectiveness of marketing strategies, making data-driven decisions to improve campaigns continuously. Work closely with cross-functional teams, including operations and customer service, to ensure seamless execution of marketing initiatives and consistent customer experience. Led and mentored marketing team members, fostering their professional growth and ensuring alignment with company values and objectives. Research industry trends, competitor activities, and customer preferences actively to inform marketing strategies and maintain a competitive edge.

DemandScience

Oct 2021 – Aug 2022

Marketing Analyst

Leverage expertise in Python, SQL, Power BI, Salesforce and other data-driven tools to analyze data Design and implement user segmentation to better understand customer behavior Develop and maintain comprehensive reporting dashboards to visualize lead lifecycle Manage key marketing data via both manual (API) and automated metric collection methods Responsible for understanding how data flows from Marketing Automation all the way through CRM. Communicate and visualize lead lifecycle to close through data Develop insights and analysis to understand customer behavior, trends, and opportunities Derive actionable insights from marketing data to drive strategic decisions Work closely with stakeholders to identify areas of improvement, track performance, and inform decisions Monitor key performance indicators and develop strategies to improve performance Analyze and interpret marketing data to measure progress against key performance indicators and goals

Dealer.com

Oct 2020 – Oct 2021

Digital Advertising Consultant

Responsible for launching over 150+ new client accounts by leveraging various internal and external marketing/CRM softwares (Google Ads, Bing Ads, Admiral, Fluency, Salesforce etc..) to improve customer traffic for Dealer.com Conducted Weekly Quality Assurance assessments to ensure high customer satisfaction. This resulted in optimizing 400+ accounts and resolving issues for existing Dealer.com clients Execute within a process driven environment by learning multiple systems within a month time, maintaining internal data integrity, and managing client information Ensure client goals and objectives are met while optimizing campaigns by using various tools (Google Analytics, Excel) to analyze campaign performance and provide recommendations Implemented various strategies to enhance customer experience and increase customer loyalty, such as ad retargeting and email campaigns Actively monitored and analyzed account performance, identified trends and provided timely insights to improve client KPIs Created and managed campaigns for more than 200+ accounts with a success rate of over 95%. Participated in A/B testing and split testing for campaigns to optimize for maximum ROI.

Mario Perry

Marketer | Data Analyst

Skills