Matthew Hessler, Meta Marketer weaving Brand & Product marketing into stories that connect with customers.

About

I am a senior marketing executive with a track record of facilitating business growth by developing authentic marketing campaigns with highly efficient execution across a variety of digital channels. The hallmark of my 17-year career has been assisting dozens of companies in building their brand identity and community as the bedrock for direct marketing efforts that efficiently driving lead generation and sales. These results were achieved by combining thoughtful strategy with highly effective teams able to deploy multi-channel integrated campaigns. Career Highlights: •300-600% revenue growth of two different companies while in marketing executive roles (both companies featured on INC 500 fastest growing list) •50-100% revenue growth from 15+ companies ( as a consultant / service provider) •Helped to raise venture funding from institutional investors like Foundry Group and Google Ventures •History of hiring and managing lean teams of 6-15 all-stars to execute across all aspects of digital, traditional, and content marketing. •History of creating healthy positive cultures within fast growing organizations •Recognized speaker of digital marketing strategies and practices at events like: Digital Summit, SMX, Changes

Experience

Magic

Nov 2001 – Present

Boulder CO

Head Media Strategist

Magic is a fast growing mission-driven digital agency working with dozens of companies in different verticals. We bring the power best in class digital marketing to businesses making the world a better place. My role is as a solutions architect helping to drive client strategy and assemble the right team of media buyers, designers, and copywriters to execute. My current favorite projects include: https://shef.com/ - Andreessen Horowitz venture backed start-up changing local meal delivery https://www.fieldtriphealth.com/ - Recently IPO'd leaders in psychedelic psychotherapy for depression and PTSD https://www.pipelinecrm.com/ - The fastest growing CRM product for SMBs. Taking major market share from bloated providers like Salesforce an Hubspot.

Vinyl Me, Please

Jun 2014 – Aug 2019

Denver CO

Partner - Head of Marketing

Joined the company in its early stages as a 5th partner when company revenue was pacing approximately $2.5M a year in subscription revenue and about $300k a year in eCommerce Sales. In 4+ years helped to grow the company to $9M in subscription revenue and over $4M in eCommerce sales earning both a INC. 500 award and Fast Company’s Most Innovative Companies in Music award. •Created a highly effective marketing team (email, social, paid media, content, events) •Email list grew 10x •Social presence grew 12x •Content reach and page views grew 7x •Worked with platforms and agencies to create a “full stack” approach to campaigns combining content, email, social, paid social, programmatic, native, affiliate, influencer into a true funnel to drive measurable results. •Created all strategies, team KPIs, and reporting templates to measure success and continue to evolve efforts •Beyond marketing, was instrumental in the development of the company culture and core values, as well as in the implementation of Traction EOS for operational alignment.

Trada Inc.

Sep 2009 – Mar 2013

Boulder CO

VP Search Services

One of the founders in 2009 with a mission to reinvent search marketing for small to medium sized business through a crowd sourced approach. Original patent holder on many of the platform's core technologies. •Grew the company from our first $1 in revenue to over $20M annually •Helped to raise $11M in funding in Series A & B Rounds •Foundry Ventures •Google Ventures •Grew from 5 employees to over 130 employees over 5 years •Responsible for marketing Trada in the B2B space as well as building the internal account management team providing strategies for our biggest clients •Managed 15+ senior search account managers •Managed over $4M in monthly spend for eCommerce and Lead generation customers

Education

Ithaca College

Bachelors of Science, Marketing

Matthew Hessler

Meta Marketer weaving Brand & Product marketing into stories that connect with customers.

Skills

Languages