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Strategic Communication Manager

Strategic Communication Manager at AM Television Private Limited
Studied Development Practice at Ambedkar University Delhi
Studied Sociology at Jawaharlal Nehru University
Studied Sociology at Lady Shri Ram College (Delhi University)
Public Relations & Communications
Joined August 9, 2022


I am a Communication Strategist & Qualitative Researcher with over 8 years of experience. I broach about my enriched exposure as a Qualitative Researcher and Communication Strategist offering strategic planned content and communication to organizations after in-depth research of the project and program and impactful content creation. Throughout my career, I have attained experience in communications, qualitative research and program management, including planning and execution of multiple strategies to reach the goals of organization. Previously, I was employed at AM Television Pvt. Ltd. as the Research & Strategic Communication Manager along with being the Head of Operations (Digital) and the Grievance Officer for Prag News (satellite channel), Prag News (Digital) and Rengoni TV (GEC) under AM Television Pvt. Ltd. Prior to my former posting, I had acquired expertise as a Qualitative Researcher & Communication Strategist for some high repute organizations including Ministry of Culture (India), Interactive 12, Actions for Children’s Environment, Sama Resource Group For Women and Health. I was also the only Qualitative Research Consultant for Prime Minister of India's prime project-Gandhi 150, a Pan-India project, and was responsible for curating digital content for 17 Indian Museums across India. My work is currently displayed in all the 17 Museums, including Gandhi Smriti in Delhi. I have developed exceptional research, communication strategy and program management attributes while working in a fast-paced environment. An ardent professional, effectuating best program management pursuits with keen attention towards engaging research, communication and content while supervising multi-tier teams. Adeptly take initiatives for effective implementation of strategies to achieve desired results. Please feel free to drop me a line in case of any query about my skills and experience. Thank you for taking out your time to read my letter and CV and I look forward to hearing from you regarding the available opportunities.
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AM Television Private Limited
Sep 2021 – Present
Strategic Communication Manager
Currently working at AM Television Private Limited (Guwahati) as: 1) Research & Strategic Communication Manager 2) Head of Operations (Digital) 3) Grievance Officer (Prag News, Prag News Digital, Rengoni TV) I. In charge of qualitative research; conducted an All-Assam Research on TV consumer’s choices conducted with 4000 samples across 33 districts of Assam. Formulating strategy and action plan for Prag News and Rengoni TV program content based on people’s choices and preferences. II. Analysis of BARC TRP III. Analysis of insights for Prag News and Rengoni TV social media handles (FB, Instagram, YouTube, Twitter, website) and strategizing action plans for growth. IV. Strategising all communication & brand building via prints, invitations, press releases, speeches, notes for events and meetings, posts, hoardings, posters, flyers, mails etc. V. PRAG NEWS (Digital)-Ensuring technical support met on every day basis and SEOs for enabling visibility and digital presence of Prag News. Guiding the teams in strategizing solutions. VI. PRAG PLAY (OTT)- Constantly coordinating with Rengoni TV channel to ensure that content is merged & uploaded on Rengoni TV’s social media platforms. Tackling legalities when it comes to strikes and copyright issues. On panel for selection of content curation for the OTT platform. VII. UPSTEAM (Digital Marketing Company; sister concern of Prag News)- In charge of all creatives and content for client’s digital spaces (FB, Instagram, YouTube, Twitter, Website), promotion, reach, engagement; communications with clients and strategizing plans for maximum growth on digital spaces as well as leading in-house teams (graphic designers, copywriters, web developers, SEOs, camerapersons, video editors, app developers, brand associates) for execution of the same. VIII. Constant coordination with National Broadcasting Federation about all grievance issues; and ensuring execution of all regulatory directives from Ministry of Information & Broadcasting.
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Ambedkar University Delhi
May 2013 – Apr 2015
MPhil, Development Practice
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Jawaharlal Nehru University
May 2010 – Apr 2012
MA, Sociology
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Lady Shri Ram College (Delhi University)
May 2007 – Apr 2010
BA, Sociology