Meredith Parker, Experienced Writer & Editor

About

An evangelist of the power of the written word, I've dedicated my life to the belief that words matter. Whether it be in the form of a catchy headline, a persuasive essay, an enticing subject line or a click-inducing call to action, I love the way a perfectly crafted combination of words can drive action, shift viewpoints or resonate deeply with an audience. During my life-long love affair with the written word, I've honed certain skills that I believe will make me a valued asset to your team, including my:  Ability to translate even highly technical subject matters into easily digestible and relatable content  Willingness to embrace feedback and eagerness to revise until the client’s goals are not only met but exceeded  Experience with developing, refining and adapting to new or existing brand voice  Portfolio of content showcasing my work for top brands including SPANX, Target, Loft, Rooms To Go, Tempur-Pedic, Simmons Beautyrest and iComfort  Foundation as an editor, which has sharpened my eye for detail; I refuse to settle for anything less than flawless copy

Experience

Rooms To Go

Dec 2011 – Jan 2019

Atlanta, GA

Copywriter

• Drove product sales on the retailer’s ecommerce websites by creating email marketing campaigns and web content with highly effective calls-to-action • Developed educational employee training guides and e-learning materials • Translated highly technical product information from SME into easily digestible, consumer-friendly content • Established and implemented company style guide • Boosted conversion rates through spearheading initiative to integrate interactive and video content throughout the ecommerce website • Developed unique brand voice for the Sofia Vergara furniture line

Crosswind Media and Public Relations

Jan 2014 – Dec 2014

Austin, TX

Copywriter

• Created and refined corporate bios for company leaders and clients • Established clients as industry leaders through writing news-worthy press releases covering client happenings • Created and edited original articles, web content, corporate communications, RFQs, proposals and briefs • Performed heavy proofreading and copy editing

Pregnancy & Newborn Magazine

Oct 2007 – Feb 2012

Atlanta, GA

Contributing Editor

• Developed loyal readership through writing regular monthly articles and columns covering early parenting and maternity related topics • Performed heavy copy editing and proofreading • Produced relevant content for the publication’s website and parenting blog • Formed relationships with PR representatives and vendors to showcase products in the print magazine • Assisted with monthly photoshoots

SPANX

Apr 2010 – Jul 2010

Atlanta, GA

Creative Copywriter

• Collaborated with the marketing and creative teams to carry a consistent brand voice across various marketing campaigns and product collateral while developing nuanced sub-brand voices for individual product lines • Drove sales through creation of action driven multi-point in-store signage • Created and refined succinct, on-brand content for product packaging, web descriptions, catalog layouts, email blasts and in-store campaigns

MyRegistry.com

Oct 2009 – Apr 2010

Fort Lee, NJ

Editor & Publicist

• Responsible for copywriting and editing all written material for the company website • Drove website traffic and boosted CTR by developing effective email marketing campaigns • Managed company social media presence • Created industry buzz around new partnerships and feature releases through writing and distributing press releases • Forged partnerships with industry leaders

Education

New York University

Aug 2003 – May 2007

BFA, Dramatic Writing

Meredith Parker

Experienced Writer & Editor

Skills

Languages