Michael Heering

About

Marketing and communications are subjects that fascinate me every day. To see how people's behaviour can be affected by a simple message or something else such as a change of tone, sound, color or scent, are some of the amazing aspects of marketing that I love. I've spent many years at marketing departments in different organizations of different sizes, gaining experience in the field of B2B and B2C marketing and it never gets dull. One of the other things in our field that I love doing is experimenting and working with people and teams that are keen and not afraid to try new things. My teams need to be agile, quick on their feet and should be open to speak their minds. I've been a proud member of several of these teams and have always loved the progress and impact we were able to make together.

Experience

SANS Institute

Sep 2017 – Present

Rotterdam

Marketing Director EMEA & APAC

o Managing team of 4 – 8 FTE o Responsible for all Marketing activity across EMEA & APAC regions o Responsible for setting up and coordinating global and (pan-) regional B2C & B2B campaigns o Driving brand awareness globally for SANS Institute and sub-brands o Responsible for both internal & external communications across the region and globally  Educating Sales teams on product developments/marketing  Setting up & coordinating culture-building activity  Responsible for both PR, strategic and critical communication on global level o Responsible for maintaining EMEA & APAC wide Marketing budget o Responsible for senior level coordination between Operations, Sales & senior management

Sophos

Apr 2017 – Sep 2017

Oosterhout

Product Marketing Manager Data Protection & Mobile Protection

o Responsible for product marketing SANS Data Protection (encryption) portfolio o Responsible for product marketing SANS Mobile Protection (mobile security) portfolio o Creating and coordinating global product campaigns for both product portfolios

Sophos

May 2014 – Apr 2017

Oosterhout

Marketing Manager Benelux

o Managing team of 2 FTE  o Responsible for all lead generation activities o Driving brand awareness in Benelux region  o Localize corporate marketing campaigns  o Responsible for all Channel Marketing activity  Drive demand generation with distributors & partners  Educate partners on driving (new, cross -& upsell business with Sophos) o Responsible for all Field Marketing activity  Manage PR activity   Initiate & manage cooperation media partners   Drive direct marketing campaigns   Event management   Manage marketing funds/marketing budget region o Responsible for internal communications   Educating Sales team on product developments/marketing

Copernica Marketing Software

Sep 2010 – May 2014

Amsterdam

Marketing Manager Benelux

o Responsible for determining priorities marketing department Benelux o Responsible for all internal and external communication o Responsible for all seminars, events and training sessions of Copernica o Supporting and advising role for other countries (UK, FR & DE) o Maintaining and editing content of website (multiple languages) o Responsible for generating traffic to website o Creating, managing and sending email campaigns o Maintaining contact and initiating cooperation with media partners o Initiating marketing activities together with Copernica partners o Organizing annual Copernica Summit

NBTC (Holland Tourism)

Sep 2008 – Sep 2010

Brussels

Project Coordinator B2C

o Coordination of B2C targeted & integrated Marketing campaigns on Belgian market o Setting up B2C Marketing strategy and plans for Dutch City Marketing & Family-targeted campaigns o Advising strategic partners on approach of Belgian Market (City of Amsterdam, The Hague, Rotterdam and Landal Greenparks, Madurodam, musea,…) o Budget & Project Management

Education

Vrije Universiteit Brussel (Free University Brussels)

Sep 2007 – Sep 2008

Master, Communication Sciences (specialized in Corporate Communication & Marketing)

Vrije Universiteit Brussel

Sep 2004 – Sep 2007

Bachelor, Communication Sciences

Skills

Languages