Michael Liberty, Marketing Director

Liberty Consulting

Jan 2024 – Present

Norwalk, CT

Marketing Communications Consultant

*Successfully execute social media advertising campaigns on Meta and LinkedIn, increasing engagement by 59%. *Craft and implement comprehensive advertising and marketing strategies, resulting in 9% sales increase and 32% audience growth. *Build and manage social media presence for small businesses, boosting brand visibility by 47%. *Optimize website SEO to improve search rankings and drive organic traffic. *Oversee design and implementation of new website, increasing organic traffic by up to 41%.

American Institute For Foreign Study (AIFS)

Feb 2022 – Jun 2024

Stamford, CT

Vice President of Operations

*Oversaw and executed all marketing and communications strategies for a global exchange and education company, reporting to the VP of Global Marketing. *Directed global public relations and communications including media relations, press releases, and crisis management for 20 worldwide locations.  *Partnered with CIO and IT to lead web initiatives, such as migration to WordPress, HubSpot integration, and implementing tracking to measure integrated marketing campaigns. *Increased new-lead email campaign open rate by 15% and click-through rate by 42%. *Researched and identified new advertising channels, reducing the average cost-per-lead by 18%. *Rebuilt and expanded the marketing team by hiring six additional staff members post-pandemic. *Developed and executed multi-channel communication campaigns that generated a 38% increase in web traffic and a 19% boost in lead generation. *Launched an employee advocacy initiative that amplified corporate messaging and increased LinkedIn engagement by 75%.

American Institute For Foreign Study (AIFS)

Mar 2013 – Feb 2022

Stamford, CT

Director of Marketing and Communications

*Built and led a 10-member marketing team, expanding from a team of two, to oversee all print, digital, video, and social media initiatives. *Steered marketing and advertising efforts during the company’s four most profitable years (2016-2019). *Oversaw all marketing messaging and content curation across social media, web, e-communications, and additional channels utilizing data-driven insights. *Developed a high-performing team, resulted in four Employee of the Quarter awards and six promotions. *Increased social media following by 412% and month-to-month engagement by 627% over three years.  *Collaborated with the sales team to improve lead scoring and the customer journey, resulting in an 8% increase in assisted conversions. *Produced and edited promotional videos for advertising, web, and social media.  *Implemented executive thought leadership initiative, increasing C-suite visibility by 40%. *Successfully navigated multiple high-stakes PR crises, preserving the company’s reputation and stakeholder confidence.

American Institute For Foreign Study (AIFS)

Mar 2005 – Mar 2013

Stamford, CT

Public Relations Manager and Assistant Marketing Director

*Successfully served as a marketing liaison for a field staff of 180, driving grassroots marketing initiatives, providing training and support, and coordinating PR opportunities. *Directed all multimedia efforts including online video production and online/television advertising.   *Designed a wide range of print marketing materials for AIFS programs, including catalogs, advertisements, direct mail, newsletters, handbooks, and brochures.

Michael Liberty

Marketing Director

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