Michał Trzeciak, Optimization of marketing and sales processes 💡Project management and innovation implementation 🎯 Growth and results-oriented approach

About

A passionate leader with over 8 years of management experience. I combine strategic vision with a practical approach to achieving goals. I operate efficiently, implementing new value for clients that leads to business results. Let's unite and create something unique! I am open to innovation and new challenges.

Experience

Aspazja Instytut Zdrowia i Urody

Nov 2019 – Oct 2024

SALES & MARKETING STRATEGY MANAGER

- Purchase and implementation of 10 medical devices: negotiations reduced costs by 40%, profitability threshold achieved in 6-18 months, +40% YoY revenue growth in high-margin services - Creation and implementation of Aspazja 3.0 website with a unique filter system, increasing active users by +58% and new users by +59% YoY - Comprehensive clinic management: organizing HR processes, training doctors, cosmetologists, and receptionists, optimizing operational efficiency, handling difficult clients and orders, and coordinating legal actions - Integrated marketing communication: publication of 14 issues of the newsletter, successful execution of multichannel campaigns (SM, SEO, SEM, print)

Aspazja Instytut Zdrowia i Urody

Feb 2019 – Nov 2019

SALES & MARKETING OPERATIONS LEAD

- Sales optimization: implementation of digital tools (online reservations, CRM, automation) - Strategic marketing: development of a consistent marketing strategy, brand book, CI, personas, and emotional brand identity - Communication: managing integrated campaigns (TV, radio, SM, SEO, SEM, events) - Operational management: team coordination, collaboration with partners and subcontractors

PROJECT MANAGER

May 2017 – Feb 2019

Eurocash

Implementation of the SOWA web app, enhancing employee development and HR processes. Modules (CRM): 360 feedback, annual evaluation with bonuses, training management and book lending system.

Eurocash

May 2016 – Apr 2017

JUNIOR PROJECT MANAGER

1. Frisco.pl - Management of the fresh product category - Management of the Frisco loyalty program strategy project - Management of the private label fresh products project - Marketing support – digital and print 2. ABC - Management of the franchisee retention project and strategies to boost their loyalty - Event management, including the opening of the 8000th ABC store in a new urban format - Creation and coordination of marketing communication (digital and print) with B2B and B2C clients

Education

Adam Mickiewicz University, Poznań

– Jun 2023

Master's, Sociology

University of Economics, Poznan

– Jun 2020

Postgraduate, Healthcare Management

School of Economics, Warsaw

– Jun 2019

Aesthetic Medicine Facility Management

Adam Mickiewicz University, Poznań

– Jun 2015

Bachelor's, Sociology

University of Economics, Poznań

– Jun 2014

Bachelor's, Management

Michał Trzeciak

Optimization of marketing and sales processes 💡Project management and innovation implementation 🎯 Growth and results-oriented approach

Skills

Languages