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Michał Trzeciak

Optimization of marketing and sales processes 💡Project management and innovation implementation 🎯 Growth and results-oriented approach

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Intro
Poznan, Poland
Studied Sociology at Adam Mickiewicz University, Poznań
Studied Healthcare Management at University of Economics, Poznan
Studied Aesthetic Medicine Facility Management at School of Economics, Warsaw
Studied Sociology at Adam Mickiewicz University, Poznań
Studied Management at University of Economics, Poznań
Health, Wellness & Fitness
Joined March 25, 2025

Skills

Languages

Polish
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Native or Bilingual
English
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Fluent
About
A passionate leader with over 8 years of management experience. I combine strategic vision with a practical approach to achieving goals. I operate efficiently, implementing new value for clients that leads to business results. Let's unite and create something unique! I am open to innovation and new challenges.
Experience
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Aspazja Instytut Zdrowia i Urody
Nov 2019 – Oct 2024
SALES & MARKETING STRATEGY MANAGER
- Purchase and implementation of 10 medical devices: negotiations reduced costs by 40%, profitability threshold achieved in 6-18 months, +40% YoY revenue growth in high-margin services - Creation and implementation of Aspazja 3.0 website with a unique filter system, increasing active users by +58% and new users by +59% YoY - Comprehensive clinic management: organizing HR processes, training doctors, cosmetologists, and receptionists, optimizing operational efficiency, handling difficult clients and orders, and coordinating legal actions - Integrated marketing communication: publication of 14 issues of the newsletter, successful execution of multichannel campaigns (SM, SEO, SEM, print)
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Aspazja Instytut Zdrowia i Urody
Feb 2019 – Nov 2019
SALES & MARKETING OPERATIONS LEAD
- Sales optimization: implementation of digital tools (online reservations, CRM, automation) - Strategic marketing: development of a consistent marketing strategy, brand book, CI, personas, and emotional brand identity - Communication: managing integrated campaigns (TV, radio, SM, SEO, SEM, events) - Operational management: team coordination, collaboration with partners and subcontractors
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PROJECT MANAGER
May 2017 – Feb 2019
Eurocash
Implementation of the SOWA web app, enhancing employee development and HR processes. Modules (CRM): 360 feedback, annual evaluation with bonuses, training management and book lending system.
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Eurocash
May 2016 – Apr 2017
JUNIOR PROJECT MANAGER
1. Frisco.pl - Management of the fresh product category - Management of the Frisco loyalty program strategy project - Management of the private label fresh products project - Marketing support – digital and print 2. ABC - Management of the franchisee retention project and strategies to boost their loyalty - Event management, including the opening of the 8000th ABC store in a new urban format - Creation and coordination of marketing communication (digital and print) with B2B and B2C clients
Education
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Adam Mickiewicz University, Poznań
– Jun 2023
Master's, Sociology
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University of Economics, Poznan
– Jun 2020
Postgraduate, Healthcare Management
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School of Economics, Warsaw
– Jun 2019
Aesthetic Medicine Facility Management
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Adam Mickiewicz University, Poznań
– Jun 2015
Bachelor's, Sociology
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University of Economics, Poznań
– Jun 2014
Bachelor's, Management