Mikaela Petrakieva

Mid Level Marketing Analyst

Message

Intro

London, United Kingdom

Marketing Analyst at Reed Online

Studied Digital Innovation and Analytics at Royal Holloway University of London

Studied Business Management with Marketing at University of Surrey

linkedin.com/in/mikaela-petrakieva-097813135

Joined July 2, 2023

Skills

Languages

English

Native or Bilingual

Bulgarian

Native or Bilingual

About

I have 2 years of experience in a mid level marketing analytics role, working with Looker, Google Data Studio, Excel, and SQL.

Experience

Reed Online

Jan 2022 – Present

London, UK

Marketing Analyst

Analysed data using intermediate SQL in BigQuery, SQL Server and Snowflake Analysed data using Google Analytics UA and GA4, as well as building reports in Google Data Studio, shared with stakeholders to monitor trends in time Built reports in Looker as well as creating Looker Explores by adding and editing the LookML code to adjust for custom measures and dimensions Worked in sprints using agile methodologies in a Jira Kanban board Supported senior stakeholders with data requests and recommendations on tagging, reports, analysis and campaign management

Education

Royal Holloway University of London

Sep 2020 – Sep 2021

Master's, Digital Innovation and Analytics

University of Surrey

Sep 2016 – Jul 2020

Bachelor's, Business Management with Marketing