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Mikayla Ranson

Digital Media Coordinator

Embracing the fact that my passion for digital marketing is a product of the One Direction fan account I owned as a teenager. Skills: Sales | Relationship Building | Customer Service | Social Media Marketing | Photography | Adobe Creative Cloud | Microsoft Office | VIP Services | Food & Beverage | Retail
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Ursuline Academy
May 2023 – Present
Dedham, MA
Digital Media Coordinator
• Support Admissions and Advancement teams to enhance brand awareness and alumnae relations • Strengthen school image and engage target audiences, including prospective students and alumnae • Develop engaging digital content for social media growth and enhance brand visibility through digital channels • Capture and edit event photos for print and digital use • Create, edit, and manage website content • Manage communication library and streamline procedures • Assist in prospective/current student events and other duties as needed
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Eliassen Group
Sep 2022 – Feb 2023
Boston, MA
Technical Recruiter
• Sources, qualifies and develops relationships with mid-to-senior level candidates in the IT Database sector • Works closely with account executives to find the most qualified candidates of their clients • Developed knowledge and understanding of the recruitment lifecycle as well as technical recruitment tools
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The Bowery Presents: Roadrunner
Feb 2022 – Sep 2022
Boston, MA
VIP Coordinator
• Monitored and engaged with VIP clients and provided the highest quality of customer service in a friendly and timely manner • Built and sustained relationships with VIP clients to maintain long-term business and drive sales, as well as managed VIP lists and effectively accommodated guests • Assisted with the setup and execution of VIP programs such as meet and greets and private events • Promoted the VIP upgrade program with F2F marketing strategies
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Feb 2022 – Sep 2022
Social Media/Influencer Marketing Intern
• Managed the end-to-end operations of influencer marketing campaigns and brand partnerships including building relationships with influencers through outreach, using spreadsheets to track shipments of influencer packages, and reposting influencer content to the Craftmix Instagram and TikTok pages • Built relationships with other CPG brands to create marketing campaigns and drive success rates for each brand • Promoted brand-to-consumer engagement on Instagram through hosting giveaways, replying to comments, and answering direct messages • Promoted brand-to-consumer engagement on TikTok by posting TikTok videos and replying to comments
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House of Blues Boston
Mar 2018 – Feb 2022
Boston, MA
Food Server/Host
I provided customers with a positive and memorable experience and work the POS system to input food orders. I also gained knowledge of taking and handling payments such as credit/debit cards, cash, and gift cards, and promoted our “Pass The Line” option to customers. Within this role, I earned the 2019 Employee of the Year award in February 2020.
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The Organic Juice Barn
May 2021 – Sep 2021
Norwell, MA
Social Media Marketing/Photography Intern
• Created graphics such as recipe books and advertisements with Canva for email newsletters and website • Conducted onsite photoshoots of products and utilized Adobe Photoshop and Adobe Lightroom to edit photographs for social media use • Managed asset folders and quality-checked every photo before delivering the final products • Developed successful marketing strategies to boost engagement on social media