Milagros Arricar, Marketing & Communications

About

Creative and collaborative marketing leader with a wealth national and international experience managing global world leading brands.

Experience

Exxon Mobil Oil and Gas

Sep 2022 – Present

Communications & Digital Coord. LATAM

Responsible for planning and executing communications and PR strategies for Latin-American B2C market segment. Manage Creative, PR and Media agencies to execute against stated plans and objectives – including budget management, measurement and continuous improvement. Lead the implementation of field Productions and all communications surrounding regional Marketing activities. Oversight of all demand brand & “MarCom”, including AR/PR Events. Responsible for design, develop and implement the global strategy of the digital marketing plan with an omnichannel vision for the different channels of the company with clear objectives of brand awareness, acquisition, conversion, etc. Responsible for the Formula 1 Sponsorship communications program in Mexico.

Exxon Mobil Oil and Gas

Jan 2021 – Sep 2022

Global Marketing Operations Advisor

Responsible for the supervision of global commercial operations, contracts and SOW of Creative and Media agencies projects: Communications & Media processes Operations oversight Performance oversight Ensure best practices in each region Coordination of BUs brand communications, digital elements and innovation opportunities. MarCom Budget management support and PtP needs. Responsible for managing the performance Dashboard report based on KPIs aligned to business objectives. Responsible for training agencies' personnel and Marketing.

Molinos Rio De la Plata

Jan 2020 – Jan 2021

Sr Marketing Analyst ( Product Brands & Corporate)

Responsible for the planning, supervision and execution of Branding & Experience Marketing projects: Brand Product & Corporate Campaigns - Promotional events Marketing OOH events - Digital branded content - Brand Visual Identity re-designs Manage the Design Department. Coordinate materials and assets in order to oversee its correct implementation. Supervision of cross-functional teams (Marketing, Trade Marketing, Sales, Packaging, Procurement, Legal). Manage, develop and supervise strategic partnerships for all brand communication initiatives (creative agencies, design teams, producers, photographers, and any other resource needed). Budget management.

Molinos Río de la Plata

Jul 2016 – Jan 2020

Communications & Design Analyst

Aloha MKT (Brand experience Agency)

Jan 2013 – Jul 2016

Communications Project Manager

Responsible for project management and art direction for: Marketing Out of Home events (Global and regional clients) Corporate events On and offline campaigns - Branded Content programs Create and manage all art direction for brand activations and events layouts (concept, look&feel, production, build). Maintain global brand guidelines for regional executions. Manage promotional days, launch activity and material distribution. Project oversight and execution. Coordinate external suppliers and assets. Clients: Puig (Agatha Ruiz de la Prada, Benetton, Nina Ricci, Carolina Herrera) - Warner Brothers - Fox - Mattel - CCU - IRSA - Cencosud -

Education

IAE Business School

Jan 2018 – Dec 2020

Post Graduate Degree, Business Management Executive Program

Universidad de Palermo

Aug 2013 – Dec 2018

Bachelor’s , Business Identity Design

Milagros Arricar

Marketing & Communications

Skills

Languages