Miriam Kole, Digital Marketing Enthusiast with overlap to omni-channel marketing strategies. Focused on performance, organised, getting desired outcomes.

About

Hello everyone! My demonstrated experience through 5 years was with both not-for-profit and for-profit organizations. In the past, I focused on digital marketing strategies in e-commerce. I love all possible automations and analytics, always finding new ways to connect channels and tools. My previous experience was linked to creating DNVBs and digital communication strategies from small local brands to national brands such as Heineken or Subway.

Experience

Freelancer

Jun 2020 – Present

Freelancer

Hired in order to help with starting three new European brands in different segments - home appliances, beauty, and fitness. The main goal was to build overall marketing and sales strategy from zero to start selling products on three different e-shops each having a different market audience across four countries. Responsible for: - website structure for marketing purposes - assets setup - choosing and implementation of marketing tools - strategy & timeline creation

Applepie

Jun 2019 – Jan 2021

Bratislava, Slovakia

Head of Digital

• Identified correct course of action enhance client’s performance. • Provided digital marketing solutions to FMCG product-based and service offering businesses. • Managed social media accounts through communication strategies for 6+ clients’ accounts, working on their brand awareness and the scale of their sales. • Ongoing focus on optimising budget efficiency. • Achievements: Registration of new customers increased by 97% thanks to implementation of influencer marketing, improved strategy for customer service and performance campaigns.

LIČI Advertising

Aug 2018 – May 2019

Bratislava, Slovakia

Social Media Specialist

Fulfilled Social Media Manager daily tasks, learned more about digital campaigns. • Created, modified, executed quarterly and yearly content plans to maximize client satisfaction. • Used Google Analytics to analyze conversion rates across multiple digital channels. • Maintained continuous check on ROAS, ROI, Reach metrics, optimizing and enhancing campaigns based on current trend data. • Proposed strategy for growth in sales for brand new e-commerce on the market.

Education

Comenius University

Sep 2015 – Sep 2018

Bachelor of Arts, Management, Strategy and Marketing

Miriam Kole

Digital Marketing Enthusiast with overlap to omni-channel marketing strategies. Focused on performance, organised, getting desired outcomes.

Skills

Languages