I’m Mohamed Elrashid, an electrical engineer with strong expertise in IoT, additive manufacturing, and solar energy. Currently, I’m completing my MBA in Marketing at ESLSCA Business School, where I’ve led projects in strategic brand management, digital marketing, and consumer behavior. I recently worked as a marketing specialist at a green-tech startup specializing in solar-powered innovations, where I gained deep insights into green consumer behavior and built effective communication strategies to improve product-market fit. In parallel, I founded Anteeka, a passion project that highlights handmade art crafts. I developed the brand from scratch—handling branding, content creation, product photography, paid media, and printables. The project is now active and nearing breakeven. Services I Offer Technical Marketing: I simplify complex tech products into engaging campaigns. Marketing Strategy: Complete plans with 4Ps, STP, and competitor analysis. Branding: Storytelling, logo design, brand identity & positioning. Content Creation: Text, photos, videos, infographics & printables. Media Buying: Targeted campaigns for awareness, engagement & conversions. SEO Writing: Website & YouTube content optimized for search visibility.
