20 years of experience and success delivering record-setting business growth spanning a diverse range of industries
▪ Has been involved in entrepreneurial start-ups, aggressive growth phases, challenging industry contractions,
turnarounds, and business revitalization.
▪ leads world-class brand launches and repositioning, and identifies profitable growth opportunities.
Experience
MD TRADING
Nov 2019 – Present
saudi arabia
SALES & MARKETING MANAGER
Responsible for developing (GTM) strategy & spearhead business development in the country by directly and indirectly managing, mentoring, and developing sales, marketing, channel, presales, after-sale across KSA.
Anan Group
Apr 2013 – Nov 2019
saudi arabia
Regiona Sales & Marketing Manager
▪ Manage all aspects of business with full responsibility for achieving budgeted P&L and meeting all
commercial and operational KPIs
▪ Conduct research that includes CR analysis, product mix, USPs, market & competitor analysis, economic
indicators, to capture sizeable market share. expanding reach and depth.
▪ Develop and implement comprehensive sales, marketing, and communications strategies GTM into-action plans,
that include pricing, incentive, promotion, lead generation, campaigns, events and launches, sales plays,
and sales enablement to create product awareness and overall brand awareness.
▪ Ensure the maximum level of profits, operational output, and CSAT is achieved while optimizing resource utilization.
HOSHAN OFFICE AUTOMATION
Dec 2000 – Mar 2013
saudi arabia
SALES MANAGER
Build regional strategy and sales plans to achieve annual sales and revenue target through Large,
Enterprise accounts, and distribution pipelines.
▪ Led the charge of overhaul declining business growth, focusing on implementing the transition strategy, driving
the diversification of profit-driven value-added products, ROI, and solutions offering in an aggressive effort to
generate new lucrative revenue streams.
▪ Delivered SR.435 M sales revenue, 28.5% average annual growth rate (AAGR) compared to 20% company's AAGR,
and 35% earnings return between CY 2002-2012.
▪ Negotiated, closed, and handled high-value deal, large and complex contractual agreements, averaging 24
projects per year exceeded SR. 120 M between CY [2001 – 2012]