Moisés Gómez, Paid Search Manager

About

I’m a PPC Coordinator currently working in Rizen Inbound, a Hubspot premier partner, as an account manager specializing in Paid Search strategies for a portfolio of $100,000+ in monthly spending, during my time as a PPC coordinator I’ve designed and implemented strategies that encompass Google Ads, Bing Ads, and Linked in Ads. I’ve also worked in the optimization and development of several processes in regard to communication, onboarding, cross-selling, soft sales, and product innovation within the company.

Experience

Rizen Inbound

Jun 2022 – Present

Remote

PPC Coordinator

Design and implement a coherent keyword strategy Oversee keyword research, ad copy testing, and optimization. Perform daily reviews to monitor PPC software and identify. underperforming metrics in each account. Generate actionable insights from data to improve cost per lead, conversion rate, click-through rate, and number of leads. Report on all paid ad efforts at weekly client meetings. Assist in ad copy brainstorming and creation. Assist in development of standard operating procedures for all PPC-related tasks writing and editing SOP's Design and implement a coherent keyword strategy. Oversee keyword research, ad copy testing, and optimization • Perform daily reviews to monitor PPC software and identify underperforming metrics in each account. Generate actionable insights from data to improve cost per lead, conversion rate, click-through rate, and the number of leads. Report on all paid ad efforts at weekly client meetings. Assist in ad copy brainstorming and creation. Assist in the development of standard operating procedures for all PPC-related tasks writing and editing SOPs.

White Shark Media

Nov 2021 – Mar 2022

Managua, Nicaragua

Digital Marketing Strategist

Creating & planning Online Marketing campaigns based on analysis, monitoring, review, and active decision making, in accordance with client goals and budget. Create Campaigns according to the client goals, industry, and business model. Fully understand clients’ business objectives and translate this into PPC strategy recommendations & execution. Perform daily account management on online search engines, through trend analysis, and by making data-driven decisions. Keep pace with PPC industry trends and developments. Upsell and grow the client's portfolio. Offer new features and services to clients. Obtain client referrals from current clients Operate as the main client consultant, leading and advising, via phone and email communication, complying with the Service Level Adherence. Generate & deliver detailed monthly client reports. Keeping communication with the client as specified in the plan. Handling problems, concerns, or issues about the client accounts.

Education

Universidad Centroamericana (UCA)

Jan 2018 – Aug 2022

Bachelor's Degree, Psychology

Moisés Gómez

Paid Search Manager

Skills

Languages