Moteeba Ijaz, Content specialist

About

Five years of experienced content marketer skilled in crafting compelling digital content. Expertise in content marketing strategies, SEO optimization, and audience engagement. Versatile storyteller with more than five years of collaboration with diverse tech companies. Skilled at creating engaging stories that connect with diverse audiences. Combines technical expertise with creative flair to deliver powerful messages and enhance brand visibility.

Experience

Content Team Lead

Mar 2023 – Present

Torque

• Implemented On-Page and Off-Page SEO strategies using tools like Google Analytics, Google Search Console, and SEO analysis tools to improve website rankings by 15% and increase organic traffic. • Utilized content optimization tools to enhance copywriting effectiveness, resulting in a 10% improvement in lead generation. • Managed social media campaigns leveraging tools for scheduling, analytics, and audience engagement to enhance brand awareness. • Developed engaging video scripts with the aid of video production and editing tools to effectively communicate brand messages. • Mentored team members in the use of digital marketing tools and platforms, fostering a data-driven approach to content strategy. • Analyzed data from various tools to optimize content performance, drive insights, and adapt strategies for continuous improvement.

TransData

Jun 2022 – Feb 2023

Content Writer/ Copywriter

• Produced compelling content with visual impact, including high-conversion copywriting for marketing materials, significantly enhancing engagement and driving action. • Generated high-quality content topics by conducting expert interviews and in-depth industry research, ensuring relevance and authority in all written materials. • Implemented SEO strategies to boost web traffic, utilizing tools like Google Analytics and Google Search Console to track performance and refine approaches. • Developed website copywriting that resulted in a substantial increase in conversions, effectively turning visitors into customers. • Developed and maintained editorial calendars to ensure consistent and timely delivery of content. .

Isolution company

Jul 2020 – May 2022

Content writer / technical writer

• Produced engaging and SEO-optimized digital content aligned with brand objectives, enhancing online visibility and user engagement. • Developed clear and user-friendly technical documentation for software products, ensuring users could easily understand and utilize features. • Created informative and compelling blog posts that drove traffic, boosted audience engagement, and positioned the brand as an industry thought leader. • Worked closely with development teams to gather accurate information and ensure technical accuracy in all documentation. • Developed training materials and tutorials to support user onboarding and education. • Ensured all content adhered to brand voice and style guidelines, maintaining consistency across all platforms and materials.

Education

UET Lahore

Jun 2016 – May 2020

Moteeba Ijaz

Content specialist

Skills

Languages