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Muhammad Kumail

Manager Data Analytics and Automation

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Intro
Karachi, Pakistan
Manager Data Analytics and Automation at WPP Media - Unilever
Studied Data Science at National University of Computer & Emerging Sciences (FAST-NUCES)
Studied Computer Science at Mohammad Ali Jinnah University
Marketing & Advertising
muhammad-kumail-ccribwh.gamma.site
Joined August 2, 2022

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English
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Intermediate
About
Data Analytics & Automation Engineer with 3+ years of experience building BI dashboards, automated ETL pipelines, and AI/ML models. Proven track record of delivering measurable impact: 20% campaign ROI, 40% reporting automation, and 15% forecasting accuracy. Expertise in integrating multi source data (Meta, Google, TikTok, GA4) into unified real-time analytics.
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Experience
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WPP Media - Unilever
Oct 2022 – Present
Pakistan
Manager Data Analytics and Automation
• Designed multi-source Power BI dashboards integrating Meta, Google, and TikTok Ads via API connections, boosting campaign tracking accuracy by 20%. • Automated conversion and campaign data pipelines via GA4 (planned/ongoing), enabling real-time reporting and reducing manual processes by 40%. • Built ETL workflows (Excel to MySQL) with automated validation scripts, processing 3M+ rows and minimizing reporting errors by 25%. • Developed a SARIMAX-based forecasting model for TV channel performance, delivering 15% higher prediction accuracy to guide media mix decisions. • Engineered an RPA solution to fully automate digital ad campaign setup across Meta, Google, and TikTok, integrating platform APIs to reduce setup time by 90% and eliminate configuration errors. • Created a Flask-based spot allocation system integrating APIs, Excel, and MySQL, adopted by 20+ business users to improve resource utilization by 25% and reduce allocation errors by 70%.
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ConceptRecall
Jan 2018 – Sep 2018
Pakistan
Web Developer
• Developed responsive web applications using WordPress and React, improving user experience and increasing client conversion rates. • Built cross-platform mobile applications with React Native, accelerating release timelines and enhancing customer satisfaction.
Education
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National University of Computer & Emerging Sciences (FAST-NUCES)
Sep 2024 – Present
Masters, Data Science
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Mohammad Ali Jinnah University
Sep 2018 – Jun 2022
Bachelors, Computer Science
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