Muhammad Usman Adeeb, Creative | Graphic Design | Digital Design | Marketing | Social Media | Digital Media | Advertising

About

Skilled Marketing Executive with 4 years of experience. Well-versed in branding, positioning, pricing, and go-to-market strategies. Talented in driving customer acquisition and leading product launches. Holds in-depth knowledge of market needs and trends. Skilled at creating marketing collateral for corporate clients. Talent for translating company vision into a suite of useful graphics and materials. Produces trade show displays, flyers, and outdoor advertising.

Experience

PCI Interiors & Intera

Oct 2021 – Present

Karachi, Pakistan

Senior Marketing Executive

Lead marketing projects through cross-functional and cross-departmental teams Identify target markets and work with insight and market research, campaign planning Design Key Visuals Oversaw production of print and digital marketing materials, liaising with Graphic Designers to ensure brand standards. Streamlined content creation process in SEMrush, resulting in a 33% efficiency increase. Drove continuous improvement, developing and implementing innovative ideas for campaigns. Identified a new advertising stream Created engaging marketing materials, driving campaigns and brand awareness. Trained high-performing marketing and sales teams. Conducted market research to identify key customer segments and target audiences. Monitored market trends to remain ahead of competitors, consistently meeting client demands. Maximized brand awareness through targeted marketing strategies. Produced engaging written content to optimize websites and social media platforms. Analyzed website performance and effectively practiced SEO optimization, increasing web traffic by 67%. Delivered professional sales presentations, creatively communicating product quality and market comparisons to prospective clients.

TCS (Intiana / Visatonix)

Feb 2020 – Oct 2021

Karachi, Pakistan

Graphic Designer & Travel Coordinator

Design Campaigns for social media Increased audience engagement with social media campaigns by developing impressive, engaging graphics. Develop creative, innovative content for social media Designed engaging brochures, banners, and signs for printing. Developed engaging marketing and promotional materials to generate revenue and grow client bases. Manage content on websites Plan budget Work closely with business heads to develop new marketing strategies Maintain and update corporate/customer databases Work closely with a travel team to improvise sales techniques

Brandians

Oct 2019 – Feb 2020

Karachi, Pakistan

Business Development Officer

Handle and manage all tasks related to graphic design, including branding, logo design, and print design Convey the needs and requirements of clients to the designers and ensure the delivery of all items, with the right content, to the clients Ensure that the team members have a clear understanding of the project Monitor each project from the beginning till its completion while making corrections and amendments where needed Manage and handle web-based projects Created a new client pipeline to meet monthly targets. Identified and closed new business opportunities through strategic networking, enhancing valuable client bases.

Time Collegiate & Meezan Travel n Tours

Apr 2018 – Oct 2019

Karachi, Pakistan

Social Media Officer & Graphic Designer

Manage social media accounts Designed engaging brochures, banners, and signs for printing. Employed design fundamentals when selecting typography, color, and layout. Organize educational and fun events, and promote events on social media Advised printers on required techniques to fully achieve project requirements. Delivered banners and signage for educational events. Design international & domestic tour posts for social media marketing

Education

Iqra University

Jan 2016 – Dec 2019

BBA, Business Administration

Government Johar Degree College

Apr 2013 – Apr 2015

Higher Secondary School Certificate, Pre-Engineering

Fair View Public School

Apr 2011 – Apr 2013

Secondary School Certificate, Science

Muhammad Usman Adeeb

Creative | Graphic Design | Digital Design | Marketing | Social Media | Digital Media | Advertising

Skills