Passionate Marketing Professional with a flair for creativity and strategic thinking. With a deep understanding of consumer behavior and market trends, I thrive on crafting compelling brand stories that resonate with audiences. I believe in the power of data-driven decision-making to unlock growth opportunities and drive impactful results. With a relentless drive for excellence, I am committed to pushing boundaries and delivering innovative marketing solutions that leave a lasting impression. Let's collaborate and bring brands to life in unforgettable ways.
Experience
Saigon Boat Company
Jan 2019 – Apr 2020
Vietnam
Social Media Planner
Periodical internal assessment and reporting: Performance results, demand actual vs planned, identification of opportunity and white-space.
Define the customer segments, characteristics, size of opportunities and required product and services needs to be prioritized / addressed.
Monitor conversion funnel across various entry points, as well as the relevant leading and lagging business and marketing indicators.
Provide solid insights to support Product Marketing Manager with developing growth & retention levers.
Provide basic/simple recommendations on business and marketing strategy based on research & analysis of the root cause.
Provide custom analyses to understand business trends as needed by the managers
